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All Journal Lux Mensana: Journal of Scientific Health ABDIMASNU: Jurnal Pengabdian kepada Masyarakat Jurnal Kesehatan Masyarakat
Martianawati
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Computer Science & IT Education Health Professions Nursing Public Health Veterinary Other

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THE EFFECT OF “REACH” COMMUNICATION (RESPECT, EMPATHY, AUDIBLE, CLARITY, HUMILITY) TOWARD THE CARING BEHAVIOR OF NURSES IN TUBAN Martianawati; Putri Ryandini, Tiara; Safa’ah, Nurus; Pitaloka, Dyah
Lux Mensana: Journal of Scientific Health Vol. 1 Issue 4 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jsh.v1i4.198

Abstract

Introduction. Caring behavior is influenced by several factors, one of which is communication. Effective communication good will improve the good relationship between a nurse with the client. Caring behavior is an effort nurses make to be close to clients and understand what clients are doing so that nurses can carry out nursing care effectively. Place according to the problems experienced by the client. The study amis to analyze the effect of reach communication and the caring behavior of nurses toward patients in Tuban. Method. The study used a pre-experimental design with a one-group pre post-test design. The sampling method used is simple random sampling with 27 respondents and questionnaires. The sample in this study were all nurses and medical personnel who had communicated with patients at the Tuban. To avoid sample deviation, inclusion and exclusion criteria were found. Result & Analysis. Data analysis was undertaken using Wilcoxon Statistical tests. The results of the statistical test obtained asymp. Sig. (2-tailed) p= 0.001 where the value of p < (0.05<0.05) the hi is accepted, meaning that there is an influence of the REACH communication method (respect, empathy, audible, clarity, humility) on caring behavior in the public health center. Discussion. Nurses should increase reach communication when meeting patients to increase the caring behavior of nurses, doctors, and midwives.
Empowering Hospital Infection Control Teams to Optimize Monitoring of Nosocomial Infection Prevention Efforts Martianawati
ABDIMASNU: Jurnal Pengabdian kepada Masyarakat Vol 5 No 2 (2025): ABDIMASNU
Publisher : Institut Ilmu Kesehatan Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47710/ar7r7297

Abstract

Nosocomial infections remain a major health problem in hospitals,causing increased patient morbidity and mortality. Effective monitoringand prevention by the Hospital Infection Control Team (PKRS) areessential to reduce these infections. This community service programempowered 15 PKRS members through training, Standard OperatingProcedure (SOP) simulations, and post-training mentoring. Pre- andpost-tests were used to measure knowledge improvement, whilepractical assessments evaluated compliance with infection controlprotocols. Participants demonstrated a 38% average increase inknowledge scores. Observations showed improved adherence torevised SOPs and successful implementation of a new internal audit toolfor infection monitoring. The empowerment approach enhanced boththeoretical understanding and practical skills, fosteringinterdisciplinary collaboration and strengthening the hospital’s infectionprevention system. Continuous mentoring contributed to sustainableimprovements in infection control practices
Brand Image as a Determinant of Patient Decision-Making in Inpatient Healthcare Utilization Martianawati; Nur, Tuffaillah Muawina; Lathifi, Ahmad
Jurnal Kesehatan Masyarakat Vol. 21 No. 2 (2025)
Publisher : Universitas Negeri Semarang in collaboration with Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI Tingkat Pusat) and Jejaring Nasional Pendidikan Kesehatan (JNPK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v21i2.25500

Abstract

Healthcare has evolved from provider-centered to consumer-oriented models, making brand image crucial in patient decision-making. However, systematic examination of this relationship in developing country healthcare contexts remains limited. This study investigated how brand image dimensions (corporate identity, physical environment, contact personnel, service offerings, and corporate individuality) influence patient decisions for inpatient services at Nahdlatul Ulama Hospital, Tuban, Indonesia. A quantitative cross-sectional study from January to March 2023 using structured questionnaires from 268 inpatients selected through purposive sampling. Brand image dimensions and patient decision-making were measured using 5-point Likert scales. Analysis included descriptive statistics, Spearman’s correlation, and multiple linear regression. All five dimensions collectively influenced patient decision-making (F=42.990, p<0.001), explaining 45.1% of variance. Bivariate analysis showed significant correlations for all dimensions, with physical environment (rho=0.456, p<0.001) and corporate identity (rho=0.399, p<0.001) strongest. However, multivariate analysis revealed only three dimensions independently influenced decisions: service offerings (β=0.318, p<0.001), contact personnel (β=0.184, p=0.024), and corporate individuality (β=0.115, p=0.030). Brand image significantly influences inpatient healthcare decisions, with service offerings, contact personnel, and corporate individuality most influential. Healthcare facilities should develop comprehensive brand strategies emphasizing service quality, patient-staff interactions, and aligned corporate values, highlighting human elements over physical infrastructure.
Co-Authors Lathifi, Ahmad Nur, Tuffaillah Muawina Pitaloka, Dyah Safa’ah, Nurus Tiara Putri Ryandini