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Mustikasari, Linda Ayu
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Economics, Econometrics & Finance

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Marketing Strategy of the Growth and Development Clinic at RSI PKU Muhammadiyah Pekajangan Mustikasari, Linda Ayu; Agushybana, Farid; Arso, Septo Pawelas
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5200

Abstract

This study aims to identify and analyze the marketing strategies implemented by the Growth and Development Clinic at RSI PKU Muhammadiyah Pekajangan. The research employs a qualitative descriptive method, collecting data through in-depth interviews, observations, and document analysis. The findings reveal that effective marketing strategies involve a combination of digital promotion, community relations, and service quality improvement. These findings provide valuable insights for the development of marketing strategies in the healthcare sector, particularly in the context of child development clinics.
Co-Authors Farid Agushybana Septo Pawelas Arso