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All Journal Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Da'watuna: Journal of Communication and Islamic Broadcasting
Romadoni, Suci
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Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Strategi Komunikasi Pemasaran UMKM (Studi Kasus Produk Makanan Mille Crepes Palace di Kutabumi Pasarkemis) Fazrin, Erin; Romadoni, Suci; Noris, M Caesar; Yuliarti, Herlina
Al-DYAS Vol 3 No 1 (2024): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v3i1.2353

Abstract

This study aims to analyze and develop an effective marketing communication strategy for MSMEs (Micro, Small and Medium Enterprises) with a case study on Mille Creeps food products in Kotabumi Pasarkemis. Mille Creeps is one of the SMEs engaged in the food industry in the region. This research was conducted with the aim of increasing understanding of effective marketing communication strategies to help MSMEs such as Mille Creeps in facing existing marketing challenges. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with the owners and managers of Mille Creeps, direct observation, and analysis of documents related to the marketing strategy carried out by these MSMEs. The collected data will be analyzed using qualitative analysis techniques, by identifying the factors that influence MSME marketing communications and formulating appropriate strategies. The results of this study are expected to provide a better understanding of the challenges faced by MSMEs in terms of marketing and offer communication strategies that can assist MSMEs in increasing the success of marketing their products. It is hoped that the results of this study can contribute to other MSME owners and become a reference for further research in this field.
Pengaruh Kualitas Website www.pajak.go.id Terhadap Citra Direktorat Jendral Pajak (Survei pada Kantor Pelayanan Pajak Tangerang Timur) Romadoni, Suci; Hardiyanti, Rini; Yoman, Mad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i6.4886

Abstract

This research is entitled "The Influence of Website Quality www.pajak.go.id on the Image of the Directorate General of Taxes (Survey at the East Tangerang Tax Service Office)". This research aims to find out what influence the quality of the website www.pajak.go.id has on the image of the Directorate General of Taxes at East Tangerang Tax Service Office.This research uses Stimulus-Response Theory, the basic assumption of this theory is that certain verbal words, nonverbal signals, techniques and symbols will cause other people to respond in a certain way. The paradigm used in this research is the positivism paradigm with descriptive quantitative research methods. Researchers used data collection techniques through questionnaires with the SPSS measuring tool. The population used in this research were taxpayers within the East Tangerang Tax Service Office, totaling 114,311 with a sample of 100 respondents. The results of this research show that there is a positive and significant influence of the website quality variabel on image as shown by the results of the coefficient of determination analysis test which shows that the R Square Value is 0.199 or if converted into a percent, it is 19.9%, which means it can be concluded that there is an influence on the quality of the website www .pajak.go.id on the image of the Directorate General of Taxes in the East Tangerang Tax Service Office.
Co-Authors Fazrin, Erin Noris, M Caesar Rini Hardiyanti Yoman, Mad Yuliarti, Herlina