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All Journal Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Muhammad Farhan Alkautsar
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Pengaruh Durasi Terhadap Retensi Audiens Dalam Motion Graphic Wajib Pajak Non Efektif Muhammad Farhan Alkautsar; Muhammad Sukriyatma; Daffa Akmal Aminuddin; Amata Fami
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 3 No. 1 (2024): April: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v3i1.2333

Abstract

The aim of this research is to see the effect of motion graphic duration on audience retention levels when conveying information about non-effective taxpayers and also to make recommendations for optimal duration to increase audience retention by using non-effective taxpayer motion graphics as a case study. A quantitative approach with a correlational type was used in conducting this research, as well as the use of YouTube Analytics to analyze data on audience retention levels while watching motion graphics. This research found a significant linear relationship between the duration of motion graphics and audience retention based on the motion graphics presented. A duration that exceeds three minutes can decrease audience retention.
Co-Authors Daffa Akmal Aminuddin Fami, Amata Muhammad Sukriyatma