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All Journal Student Scientific Creativity Journal
Wanda Ardika
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Persepsi Layanan dan Promo Harga Maxim terhadap Kepuasan Pelanggan pada Mahasiswa Universitas Islam Negeri Walisongo Semarang Wanda Ardika; Eko Setyo Nugroho; Nur Fazlin; Khairani Zikrinawati; Zulfa Fahmi
Student Scientific Creativity Journal Vol. 2 No. 2 (2024): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i2.1837

Abstract

This study aims to measure the Effect of Service Perceptions and Price Promos on Customer Satisfaction in Walisongo State Islamic University Students in Semarang. The data collection technique used in this study was in the form of a questionnaire in the form of a Google form which was distributed to students of the Walisongo State Islamic University Semarang who use Maxim transportation services with a sample of 100 respondents. Based on the results of the analysis, it can be stated that service perceptions and price promos simultaneously influence customer satisfaction of Maxim service users with an F-count value of 11.933 with sig < 0.001. Perceptions of service and price promos have a partially positive and significant effect on customer satisfaction at UIN Walsiongo Semarang students.
Co-Authors Eko Setyo Nugroho KHAIRANI ZIKRINAWATI Nur Fazlin Zulfa Fahmi