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All Journal Student Scientific Creativity Journal
Rofiatul Adwiyah Mufidah
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Biaya Produksi Dan Biaya Operasional Terhadap Laba Bersih Melalui Volume Penjualan Di UD. Gajah Tempur Eka Dian Puspita; Ilvi Nur Widiana; Rofiatul Adwiyah Mufidah; M. Maulana Nasir; M.Aldi Al Fauji
Student Scientific Creativity Journal Vol. 1 No. 5 (2023): September : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i5.1931

Abstract

This research aims to examine the relationship between production costs and net profit, sales volume, operational costs and net profit, sales volume, as well as the relationship between net profit and sales volume. This research utilizes a quantitative approach using the Partial Least Square (PLS) method. The population in this research is the sales data at UD. Gajah Tempur, and the sample in this research adopts a non-probability sampling design with a saturated sample of 39 respondents. The analysis techniques employed in this research are descriptive analysis and inferential statistical analysis using the Partial Least Square (PLS) method. The results of the research indicate that production costs have a positive but insignificant influence on net profit. Production costs also have a positive influence on sales volume. Meanwhile, operational costs have a positive but insignificant influence on net profit, but they have a positive influence on sales volume. Furthermore, net profit has a positive but insignificant influence on sales volume.
STRATEGI PEMASARAN PRODUK BARU ( STUDI KASUS PADA KEDAI AMBYAR WONOAYU SIDOARJO ) Rofiatul Adwiyah Mufidah; Rizky Valiya Putri; Muhammad Wahyu Maulana
Student Scientific Creativity Journal Vol. 1 No. 5 (2023): September : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i5.1956

Abstract

. Produk baru mungkin produk yang diperkenalkan ke pasar untuk pertama kalinya, pengembangan produk kecil, atau pembaruan produk yang sudah ada. Pemasaran yang berfokus pada masa depan diperlukan untuk penjualan produk, terutama untuk produk baru. Akibatnya, bisnis perlu memiliki strategi pemasaran yang efektif untuk setiap produk baru yang dihasilkannya. Strategi ini perlu ditetapkan dengan mempertimbangkan faktor-faktor yang memengaruhi seberapa baik kinerja item baru di pasar. Penelitian ini bertujuan untuk mempelajari dan memberikan penjelasan. Proses penciptaan produk baru yang dilakukan di toko ambyar wonoayu untuk bersaing dengan perusahaan rival.
Co-Authors Eka Dian Puspita Ilvi Nur Widiana M. Maulana Nasir M.Aldi Al Fauji Muhammad Wahyu Maulana Rizky Valiya Putri