Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomika dan Bisnis Islam
Sulistyani, Riris Dewi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Sertifikasi Halal, Halal Awareness, dan Religiusitas Terhadap Keputusan Pembelian Produk Mixue Ice Cream & Tea di Kabupaten Lamongan Sulistyani, Riris Dewi; Fahrullah,
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 2 (2024): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n2.p172-188

Abstract

Purchasing decisions for halal products are increasingly becoming a concern for consumers, especially in Indonesia with a majority Muslim population. This study aims to analyze the effect of halal certification, halal awareness and religiosity on purchasing decisions for Mixue Ice Cream & Tea products in Lamongan Regency. The research method used is quantitative with data collection techniques through questionnaire surveys distributed to 100 respondents and selected based on certain criteria using purposive sampling techniques. The results showed that the halal certification variable partially had no effect on purchasing decisions, while the halal awarenenss and religiosity variables partially had a positive and significant effect on purchasing decisions. The results of the F test show that the variables of halal certification, halal awareness, and religiosity simultaneously have a positive and significant effect on purchasing decisions. The conclusion of this study emphasizes the importance of these three factors in influencing consumer decisions to buy halal products.
Co-Authors Fahrullah,