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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Doddy Kurniawan
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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How To Get Customers Satisfication The Travel Agent Competition In Bekasi, Indonesia (Case Study of PT Dos Ni Roha Java) Timbo P. Simanjuntak; Supriyanto; Doddy Kurniawan
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2273

Abstract

Bekasi is a city that has a very high population density. This population density is also an opportunity for business people in Bekasi to start their business because Bekasi has high business potential. The large number of migrants in Bekasi has made the Travel Agent Business a promising business. One of the travel agents in Bekasi is PT DOS NI ROHA JAVA. The purpose of this research is to determine the effect of price and promotion on customer satisfaction in Bekasi, Indonesia. The research uses a quantitative method, with an Accidental Sampling sampling technique using a questionnaire distributed to respondents with a total of 106 respondents, then the data results are processed using the SPSS 26 data processing application. The results of the research show that Price and Promotion have an influence on PT DOS NI ROHA JAVA Customer Satisfaction
PENGARUH HARGA, CITRA MEREK DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK BRODO : (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya Angkatan 2020-2022) Muhammad Kamil Hafidzi; Murti Wijayanti; Doddy Kurniawan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2309

Abstract

The research carried out aims to determine simultaneously and partially the independent variables, namely price, brand image and brand ambassador, the dependent variable for purchasing decisions. The method used in this research is a quantitative method, where this research uses calculations using the Hair Technique. The population in this study were students at Bhayangkara University, Jakarta Raya, Faculty of Economics & Business, Study Program Class 2020-2022 with a sample of 119 respondents. Before analyzing the data, 30 respondents were used as a pilot study to determine the feasibility of this research with the help of the SPSS version 25 program. Based on the research results: 1) the independent variable Price has a significant positive influence on Purchasing Decisions, 2) the Brand Image variable has a significant positive influence on Purchasing Decisions, 3) the Brand Ambassador variable has a significant positive influence on Purchasing Decisions and 4) the variables Price, Brand Image and Brand Ambassador simultaneously influence purchasing decisions.
Co-Authors Jayawarsa, A.A. Ketut Muhammad Kamil Hafidzi Timbo P. Simanjuntak Wijayanti, Murti