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All Journal Socius: Social Sciences Research Journal
Maulida, Raisya Wahyuning
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Strategi Humas Pemerintah Kabupaten Sumedang Dalam Mensosialisasikan Layanan Digital ”Wa Kepo” Maulida, Raisya Wahyuning; Nugraha, Aat Ruchiat
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12208110

Abstract

In government administration, Public Relations has a strategic role and function to provide information services about government policies and work programs for the public. Communication strategies are needed to help people develop effective communication programs to achieve government goals, namely public participation in policy. Sumedang Regency Government Public Relations faces the challenge of socializing WA KEPO digital services to realize the Sumedang Happy Digital Region program. This research aims to determine the Sumedang Regency Government Public Relations communication strategy in socializing the WA KEPO digital platform service. This research uses a qualitative descriptive method with data obtained through interviews, observation, and literature study. The research results show that the Sumedang Regency Government Public Relations has used educational and persuasive strategies, cooperative strategies, as well as integrative and coordinating strategies in socializing WA KEPO digital services. However, optimization is needed in educational and persuasive strategies to provide understanding to the public about WA KEPO digital services. 
Co-Authors Aat Ruchiat Nugraha