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All Journal Socius: Social Sciences Research Journal
Rozaq, Mahfudz
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Investasi Harta Wakaf Melalui Pendekatan Interpretive Structural Model (ISM) Rozaq, Mahfudz; Rahmad, Dedy
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13761451

Abstract

Investment of waqf property is a potential that should be considered based on the needs and current economic conditions. As explained earlier, it is not only aimed at safeguarding the perpetuity of the property, but also aims to optimally benefit the waqf property for the needs of the community and generate the economic development of the community, especially the Muslim community. Waqf institutions or nazirs at the beginning of the success of Islamic civilization have made various efforts in developing it. Although the business has shown success in the past, it still requires development methods that are in line with sharia principles and current economic conditions. In addition, the Indonesian government has established the waqf act number 41 of 2004. The waqf act aims to increase the potential of waqf to increase the economic development of Muslims. For example, in the waqf act section 16 it is mentioned that waqf property consists of immovable property and movable property. Among movable property are money waqf, securities waqf, intellectual property rights waqf, and others. Although in reality the potential of waqf has not been fully realized, due to the fact that it has not been understood accurately because it is only known for immovable property such as land or buildings, and investing waqf property is still considered a new thing when in fact it has been practiced for a long time.
Strategi Komunikasi dalam Pemasaran Produk Home Industri di Kota Cirebon Rozaq, Mahfudz
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17189912

Abstract

Home industries represent a significant form of Micro, Small, and Medium Enterprises (MSMEs) that contribute to local economies. In Cirebon City, home industries producing snacks, batik, and handicrafts dominate the sector, creating employment and fostering the creative economy. However, limited capital, technology, and access to information create challenges in product marketing. This study aims to analyze communication strategies in marketing home industry products in Cirebon City and evaluate the effectiveness of communication media used. A mixed-method approach was employed, distributing questionnaires to 60 consumers and conducting in-depth interviews with 5 home industry actors. Findings reveal that 58% of consumers learn about products through word of mouth, 30% through social media (Instagram, WhatsApp, Facebook), and 12% through local fairs or exhibitions. Major obstacles include limited knowledge of digital marketing (75%), insufficient promotional capital (68%), and inconsistent branding (62%). While simple, relationship-based communication strategies remain dominant, digital media utilization is steadily increasing. The study recommends digital marketing training, brand identity strengthening, and the application of Integrated Marketing Communication (IMC) strategies to enable Cirebon’s home industries to expand market reach and enhance competitiveness.
Co-Authors Rahmad, Dedy