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All Journal Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal
Fatkhan, Regita Amalia
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Dampak Inovasi Produk dan Digital Marketing Pada Pertumbuhan UMKM: Studi Kasus di Sektor Industri Kreatif Fatkhan, Regita Amalia; Chasanah, Uswatun
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13120398

Abstract

The purpose of this study is to analyze the relationship between product innovation and the expansion of MSMEs in the creative industries through the use of digital marketing strategies. This qualitative study seeks to understand micro, small, and medium-sized enterprises (MSMEs) in the creative sector, their challenges, the impact of digital technology, and the creative approaches they use. This study's findings highlight the significance of e-commerce, data-based decision-making, cooperation, and customer experience as drivers of growth for micro, small, and medium-sized enterprises (MSMEs) in the creative sector. Further, small and medium-sized enterprises (SMEs) in the creative sector might obtain an edge over their competitors by adopting a business innovation strategy and producing one-of-a-kind, new goods and services. New goods and services may be created by MSMEs via the use of digital technology. This can help organizations stay relevant in the market and respond to shifting customer preferences.
Pengaruh Kualitas Produk dan Kepercayaan Terhadap Keputusan Pembelian Obat Herbal Fatkhan, Regita Amalia; Mardikaningsih, Rahayu
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Purchasing herbal medicine is increasingly becoming a concern amidst increasing public awareness of the importance of health and preference for alternative treatments with minimal side effects. This literature study aims to examine the influence of product quality and trust on herbal medicine purchasing decisions. In this context, good product quality and consumer trust are important factors that can encourage people to choose herbal medicine as a safer and more effective option. This study applies a literature review method through analysis of various relevant scientific sources. The results of the study indicate that product quality and trust have a significant influence on herbal medicine purchasing decisions. The influence of product quality is very important, because quality products can increase consumer satisfaction and loyalty, while trust serves as a guarantee for consumers to choose products that are proven to be safe and have minimal side effects. Therefore, herbal medicine producers and related parties are expected to continue to improve product quality and build public trust to encourage positive purchasing decisions.
Co-Authors Rahayu Mardikaningsih Uswatun Chasanah