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All Journal Asia Pacific Journal of Sustainable Agriculture, Food and Energy (APJSAFE)
McCullough, Fiona
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Energy Environmental Science

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Understanding the patterns of fish and seafood consumption and its nutritional roles among a Malaysian population to inform sustainable development Goh, Ee Von; Azam Ali, Susan; Roy Mitra, Soma; McCullough, Fiona
Asia Pacific Journal of Sustainable Agriculture, Food and Energy Vol. 9 No. 1 (2021): June 2021
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy Network (SAFE Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/apjsafe.v9i1.86

Abstract

This study was designed to generate baseline data of the fish and seafood consumption pattern among major ethnics in urban, rural, and coastal regions of Peninsular Malaysia. A food frequency questionnaire was adapted and administered on healthy adult participants above 18 years. Fish and seafood is the prime animal protein source in Malaysian diet, comprising about one-third of total animal protein consumed. Average per capita fish and seafood consumption is 44.53kg/year, with higher levels observed in coastal (51.9kg/year) and rural (51.8kg/year) than urban areas (36.9kg/year). While the fish and seafood intake is relatively high, the total polyunsaturated fatty acids intake is borderline low. Despite cross- cultural and regional variations, there is a great overall preference for wild caught marine pelagic fishes. The demand has to be satisfied by imports, even after increasing local fishing effort. The data are beneficial for sustainability assessment and to inform policies for a sustainable food future
Consumer perception versus scientific evidence of farmed and wild fish: insights from Malaysia Goh, Ee Von; Azam-Ali, Susan; Mitra, Soma Roy; McCullough, Fiona
Asia Pacific Journal of Sustainable Agriculture, Food and Energy Vol. 11 No. 2 (2023): December 2023
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy Network (SAFE Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/apjsafe.v11i2.226

Abstract

Understanding consumer perceptions is crucial for shaping market demand, building consumer confidence, and promoting sustainable practices in the aquaculture sector. The main goal of this study is to examine consumers' perceptions of farmed and wild fish on various attributes, aiming to identify any discrepancies between consumer perception and scientific facts. Using random purposive sampling, a survey was conducted with 250 consumers in selected Malaysian populations recruited via street-intercept interviews. The findings reveal that the debate between consuming farmed fish and wild fish lacks a clear answer, with consumer perceptions, especially regarding freshness and sensory characteristics, often differing from scientific evidence. While fish farming offers advantages in quality control and post-mortem biochemistry, the nutritional composition of fish can vary based on farming conditions. To ensure the success of the aquaculture industry in Malaysia, there is a need to enhance practices, raise awareness among aquaculturists, and educate consumers about the benefits of well-managed aquaculture. By adopting a multidisciplinary approach and addressing the crucial nexus between consumer perceptions and sustainable aquaculture, this study makes a valuable and timely contribution to the ongoing discourse in the aquaculture sector. It offers insights that can inform strategies for promoting responsible seafood consumption and advancing the sustainability agenda in Malaysia's aquaculture industry.
Co-Authors Azam Ali, Susan Azam-Ali, Susan Goh, Ee Von Mitra, Soma Roy Roy Mitra, Soma