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All Journal Jurnal Kajian Komunikasi Jurnal Kajian Komunikasi dan Pembangunan Daerah
Wati, Lily Rahma
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Creating shared values as a new paradigm of Corporate Social Responsibility Farid, Muhammad Mifta; Wati, Lily Rahma
Jurnal Kajian Komunikasi Vol 12, No 1 (2024): June 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i1.54745

Abstract

Background: Bank Sumsel Babel is faced with demands to focus on not only financial growth but also the positive impact on social and environmental fronts. The evolution of Corporate Social Responsibility (CSR) to Creating Shared Value (CSV) reflects a paradigm shift. As a regional development bank, Bank Sumsel Babel faces the demand to adopt CSV as an integral part of its CSR strategy to create a positive impact on society and the environment in the South Sumatra and Bangka Belitung regions. Purpose: This research explored the company’s strategy in implementing the Creating Shared Value (CSV) program as a new paradigm of CSR at Bank Sumsel Babel and analyzed the program publication to improve its reputation. Methods: This research used a descriptive qualitative research method to see the implementation of CSV at Bank Sumsel Babel. The researchers obtained data through interviews, observations, and document analysis. Results: Bank Sumsel Babel has successfully integrated the CSV approach into its CSR activities, particularly through the Bina Mitra program. This program has helped the bank address social issues such as education and community development and enhanced its business performance by building trust and loyalty among stakeholders. Conclusion: Companies can implement CSV-based CSR in some areas, while in other areas, they can use more traditional approaches, such as philanthropy or donations, to achieve a positive social impact. Implications: Bank Sumsel Babel can improve business performance and bring a positive impact on society through Creating Shared Value (CSV) programs as part of its CSR strategy.
EFEKTIVITAS KAMPANYE EDUKASI PT SINERGI BICARA INDONESIA DALAM MENINGKATKAN KOMPETENSI PUBLIC SPEAKING KOMUNITAS TEMAN BICARA Wati, Lily Rahma; Akhyar, Taufik; Farid, Muhammad Mifta
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 12 No. 2 (2024): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v12i2.7071

Abstract

This study aims to analyze the effectiveness of an educational campaign organized by PT Sinergi Bicara Indonesia in improving the public speaking competence of Teman Bicara Community members. Public speaking is an important skill in many aspects of life, both professional and social. Therefore, educational programs designed to improve this skill need to be evaluated to understand their impact on audiences. This study uses a quantitative approach with data collection methods through questionnaires distributed to 100 respondents. The results showed a positive and significant relationship between participation in the educational campaign and the improvement of effective communication skills, particularly in public speaking. The training program used interactive methods as well as hands-on practice, which proved to have a significant impact in increasing the audience's confidence and speaking ability in various situations. The findings confirm that educational campaigns in the form of public speaking training programs have an important role in developing communication skills that are relevant for professional and social needs. Therefore, more educational programs are needed that provide not only theory, but also hands-on experience so that participants can be more confident and skilled in public speaking.
EFEKTIVITAS KAMPANYE EDUKASI PT SINERGI BICARA INDONESIA DALAM MENINGKATKAN KOMPETENSI PUBLIC SPEAKING KOMUNITAS TEMAN BICARA Wati, Lily Rahma; Akhyar, Taufik; Farid, Muhammad Mifta
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 12 No. 2 (2024): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v12i2.7071

Abstract

This study aims to analyze the effectiveness of an educational campaign organized by PT Sinergi Bicara Indonesia in improving the public speaking competence of Teman Bicara Community members. Public speaking is an important skill in many aspects of life, both professional and social. Therefore, educational programs designed to improve this skill need to be evaluated to understand their impact on audiences. This study uses a quantitative approach with data collection methods through questionnaires distributed to 100 respondents. The results showed a positive and significant relationship between participation in the educational campaign and the improvement of effective communication skills, particularly in public speaking. The training program used interactive methods as well as hands-on practice, which proved to have a significant impact in increasing the audience's confidence and speaking ability in various situations. The findings confirm that educational campaigns in the form of public speaking training programs have an important role in developing communication skills that are relevant for professional and social needs. Therefore, more educational programs are needed that provide not only theory, but also hands-on experience so that participants can be more confident and skilled in public speaking.
Co-Authors farid, Muhammad Mifta Taufik Akhyar