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p-Index From 2021 - 2026
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All Journal Indonesian Journal of Information System Journal of Information Systems and Informatics
Enwereji, Prince Chukwuneme
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Computer Science & IT

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Digital Marketing Strategies by Start-Ups in a VUCA Context Joshi, Manoj; Enwereji, Prince Chukwuneme; Nwosu, Lilian Ifunanya
Journal of Information System and Informatics Vol 6 No 2 (2024): June
Publisher : Asosiasi Doktor Sistem Informasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i2.761

Abstract

In the volatile, uncertain, complex, and ambiguous (VUCA) business environment of today, online marketing has become crucial for connecting with customers and the community. Organisations leverage online marketing to retain and grow their customer base by fostering engagement and building strong community ties. This study explores how start-up leaders utilise online marketing systems to achieve these benefits. Targeting successful small retail business owners in India, the research involved semi-structured and face-to-face interviews, while other data sources include reviews of public documents, company websites, and social media sites. The findings reveal the strategies that start-ups use to boost sales through digital marketing. Four key themes emerged from data collection and analysis: (a) social media platforms and strategies; (b) online marketing strategies and challenges; (c) online content strategies; and (d) follow-up strategies. These findings expounded upon the digital marketing techniques employed by business organisers to increase sales, build strong customer relationships, and promote community development. The study recommended that start-ups should enhance the use of social media platforms, refining online content to better engage target audiences, address the challenges inherent in online marketing, and develop robust follow-up strategies to maintain customer relationships. The study highlights how these businesses would enhance brand recognition, drive progress, and maintain sustainability by utilising various communication networks to advance and promote products and services in the retail industry.
Financial Technology Adoption in Public Financial Management of South Africa: a Path Toward Digital Transformation Enwereji, Prince Chukwuneme; Stofile, Regina
Indonesian Journal of Information Systems Vol. 8 No. 2 (2026): February 2026
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v8i2.12959

Abstract

This study examines the adoption of Financial Technology in South African public sector financial management. The study adopted a qualitative research approach and depended on literature reviews for data collection. A total of 260 articles were downloaded for this study while only 11 articles were used after rigorous selection criteria. The findings show that mobile payments and digital banking have significantly improved financial inclusion, especially in urban areas, although adoption in rural regions has been slower due to challenges such as poor infrastructure and low digital literacy. More advanced FinTech solutions, like blockchain and Artificial Intelligence, are still in early stages. The adoption of FinTech has led to greater efficiency in government financial processes, automating tasks like payments and tax filings, which has reduced manual workloads and sped up service delivery. Blockchain technology has improved transparency and accountability and has allowed for better tracking of public funds and reducing the risk of fraud. However, the full potential of FinTech has been limited by barriers like outdated infrastructure, regulatory gaps, and resistance to change within the public sector. To unlock the full potential of FinTech, the study recommends among others, improving digital infrastructure, enhancing digital literacy, and strengthening regulatory frameworks. Keywords: Financial technology, Public financial management, Blockchain technology, Digital transformation, Financial inclusion, Digital financial services
Co-Authors Joshi, Manoj Nwosu, Lilian Ifunanya Stofile, Regina