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Herath, C. S.
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Agriculture, Biological Sciences & Forestry Library & Information Science

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Do Belief Differences Lead to Change in Behavior? A Study of Sri Lankan Coconut Farmers Herath, C. S.
International Coconut Community Journal Vol 28 No 1 (2012): CORD
Publisher : International Coconut Community

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.405 KB) | DOI: 10.37833/cord.v28i1.110

Abstract

Technology adoption by farmers is an important factor in agricultural development in both developing and developed countries that has not been achieved over the past years. The level of technology adoption is highly dependent on farmers’ beliefs and attitudes. Therefore, adoption studies are important to identify beliefs and attitudes of farmers that affect decision making. The present study tries to explain and identify the effect of motivation on farmers’ behavior to acquire knowledge and what are their beliefs and motives that underlie adoption of technology. The theory of planned behavior provides a structure to identify farmers’ behavioral intention with respect to attitudes, subjective norms and perceived behavioral control. The Self Determination Theory provides an explanatory system for the understanding of the motivation behind volitional behavior. These two theories serve as the key methodology for the study. The results revealed that, farmers’ participation in technology dissemination programmes and their willingness to gain information and skills have a significant relationship with intrinsic motivation. Further, those farmers hold positive beliefs towards new technology adoption and innovations. Therefore, two types of extension approaches are needed to enhance the technology adoption for intrinsically motivated and extrinsically motivated farmers.
Factors Influencing Coconut Growers’ Decision-Making Process in Fertilizer Application through the Lens of Theory of Planned Behavior and Self-Determination Theory Herath, C. S.; Wijekoon, Rusitha
International Coconut Community Journal Vol 40 (2024): CORD
Publisher : International Coconut Community

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37833/cord.v40i.446

Abstract

The small-scale, poor, rural coconut growers in Sri Lanka are generally characterized by low productivity. The low yield of coconuts is primarily attributed to the improper application of fertilizers. The decision to apply fertilizer is mainly depends on the growers’ change in behaviour, in turn, influenced by the growers’ salient beliefs. Assessing the beliefs plays a significant role in understanding why farmers behave differently in making decisions regarding fertilizer application. The Theory of Planned Behaviour (TPB) and Theory of Self Determination (TSD) were employed to find a more realistic solution to the above research problem. Hence, the current research was carried out to observe the relationship between the beliefs of the coconut growers and their behaviour with respect to fertilizer application in coconut fields. Results of the study reveal that perceived behavioural control was the highest contributor to developing the intention followed by the attitude. Further, there is no influence from the social pressure for the intention development. Moreover, intrinsic motivation predicts the fertilizer application behaviour from intention in stronger strength than that of extrinsic motivation. Therefore, it can be concluded that motivation influences the intention-behavioural relationship. Consequently, it gives evidence for policymakers to introduce policy guidelines in order to enhance the use of fertilizer efficiently and effectively. And, motivation does have a moderating effect on coconut growers’ fertilizer application behaviour.
Co-Authors Wijekoon, Rusitha