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All Journal Al-Maqashid: Journal of Economics and Islamic Business
Sutiya Lestari
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Economics, Econometrics & Finance

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Pengaruh Penerapan Nilai-Nilai Syariah dan Kualitas Pelayanan terhadap Kepuasan Nasabah (Studi Kasus: Bank Syariah Indonesia KCP Sumberrejo Bojonegoro) Sutiya Lestari; Lailatul Nur Afifah
Al-Maqashid: Journal of Economics and Islamic Business Vol. 4 No. 1 (2024): April: Al Maqashid Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/maqashid.v4i1.632

Abstract

This study aims to test and analyze the effect of the application of Sharia values and service quality on customer satisfaction (study at Bank BSI KCP Bojonegoro Sumberrejo). The population of this study was customers of Bank BSI KCP Bojonegoro Sumberrejo, with a saturated sample of 30 respondents. The analytical methods used in this study are validity tests, reliability tests and multiple linear regression. The results showed that partially the variable application of Sharia values did not affect customer satisfaction. Meanwhile, partially the variable of service quality has a significant effect on customer satisfaction. And simultaneously the variables of the application of sharia values and the quality of service have a positive and significant effect on customer satisfaction
Pengaruh Penerapan Nilai-Nilai Syariah dan Kualitas Pelayanan terhadap Kepuasan Nasabah (Studi Kasus: Bank Syariah Indonesia KCP Sumberrejo Bojonegoro) Sutiya Lestari; Lailatul Nur Afifah
Al-Maqashid: Journal of Economics and Islamic Business Vol. 4 No. 1 (2024): April: Al Maqashid Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/maqashid.v4i1.632

Abstract

This study aims to test and analyze the effect of the application of Sharia values and service quality on customer satisfaction (study at Bank BSI KCP Bojonegoro Sumberrejo). The population of this study was customers of Bank BSI KCP Bojonegoro Sumberrejo, with a saturated sample of 30 respondents. The analytical methods used in this study are validity tests, reliability tests and multiple linear regression. The results showed that partially the variable application of Sharia values did not affect customer satisfaction. Meanwhile, partially the variable of service quality has a significant effect on customer satisfaction. And simultaneously the variables of the application of sharia values and the quality of service have a positive and significant effect on customer satisfaction
Co-Authors Lailatul Nur Afifah