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Pengaruh Kepercayaan Merek Telkomsel dan Kepuasan Konsumen Terhadap Loyalitas pada Mahasiswa STIS Al-Hilal Sigli T. Sabirin
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 2 (2022): Juli
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.414 KB) | DOI: 10.61393/heiema.v1i2.77

Abstract

The purpose of this study was to examine the effect of Telkomsel brand trust and consumer satisfaction on student loyalty at STIS Al-Hilal Sigli. The data analysis method in this study uses multiple linear regression to predict the effect of the independent variables. The population in this study were students of STIS Al-Hilal Sigli and who used Telkomsel services from 2017 to 2021, with a sample of 80 respondents. The results showed that brand trust had a significant effect on loyalty. It can be interpreted that trust has a direct effect on loyalty. That is, this finding is similar to several previous studies that consumer trust has an effect on consumer satisfaction and loyalty. consumer goals have a significant effect on loyalty, this shows that satisfied customers make repurchases so that long profits for the company.
TANGGUNG JAWAB RISIKO KERUSAKAN RUMAH KONTRAKAN T. Sabirin
Jurnal Tahqiqa : Jurnal Pemikiran Hukum Islam Vol. 16 No. 2 (2022): Juli
Publisher : Sekolah Tinggi Ilmu Syariah Al-Hilal Sigli Aceh- Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.694 KB) | DOI: 10.61393/tahqiqa.v16i2.65

Abstract

This study aims to determine the form of the rental house agreement and the form of responsibility for the risk of damage to the rented house without an initial agreement in Sigli City District. This research uses descriptive analysis method, using observation, interview and documentation techniques. The results showed that the form of the rental house agreement in the Sigli City District was carried out by both parties between the owner and the tenant verbally or not in writing with a meeting between the two parties by discussing the price of the house without any other regulations. The form of responsibility for the risk of damage in the Kota Sigli District is carried out by both parties which is carried out by means of good deliberation, does not occur between the two, but if it cannot be resolved by deliberation, it can be resolved by means of civil law.