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All Journal Journal of Patchouli and Essential Oil Products
Rizky, T. M. Hilal
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Medicine & Pharmacology

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Business Opportunities for Patchouli Oil Derivative Pomade Products Putra, Denni Yansyah; Rizky, T. M. Hilal; Sari, Devita; Delvi, Restina; Nurtika, Annisa Dwi; Ernawati, Ernawati
Journal of Patchouli and Essential Oil Products JOURNAL OF PATCHOULI AND ESSENTIAL OIL PRODUCT : VOLUME 2, ISSUE 2 (DECEMBER 2023)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpeop.v2i2.32331

Abstract

Derivative pomade products from patchouli oil are one of the products formulated with patchouli oil, which adds economic value and can be used as a business to increase income. This study aims to analyze the market share and financial analysis of the innovative pomade derivative product business using patchouli oil in Banda Aceh City. This study used primary and secondary data. The data were analyzed using descriptive quantitative methods. From the financial analysis, this business obtained a monthly profit of Rp. 1,508,843.65 with an R/C ratio 1, BEP unit total production, and BEP sales the selling price of the pomade product. This means that the business is viable. In addition, the payback period is achieved within 2.4 months after the business is implemented. The market share analysis results show that this product can capture a market share of 18.7% in Banda Aceh City.Keywords: business feasibility, market share, pomade
Co-Authors Delvi, Restina Devita Sari Ernawati Ernawati Nurtika, Annisa Dwi Putra, Denni Yansyah