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All Journal Contemporary Studies in Economic, Finance and Banking (CSEFB)
Uswatun Hasanah, Dinda
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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DETERMINAN KEPUTUSAN MILLENIAL DAN GEN Z DI INDONESIA TERHADAP MINAT DALAM MENGGUNAKAN E-WALLET Uswatun Hasanah, Dinda; Kaluge, David
Contemporary Studies in Economic, Finance and Banking Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/csefb.2022.01.4.15

Abstract

This study aims to determine the effect of perceived convenience, perceived usefulness, promotion and advertising on interest in using e-wallets (a case study in Mojokerto City). The research method used in this study is a quantitative research method with primary data obtained from questionnaires that are measured using a Likert scale. This research was conducted in the city of Mojokerto. The population in this study is the millennial and Gen z generations who use e-wallet services in Mojokerto City. The sampling method in this study was purposive sampling method. So obtained 136 respondents. The research data was collected using a questionnaire that was distributed online via the Google form which was then processed using the SEM-PLS method using the SmartPLS software. The results of the study show that perceived convenience, perceived usefulness and advertising promotions have a significant positive effect on interest in using e-wallets.
Co-Authors David Kaluge