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PERAN LEGALITAS USAHA DAN DIGITAL MARKETING SEBAGAI STRATEGI DALAM MENINGKATKAN OMSET PENJUALAN UMKM (STUDI KASUS PADA UMKM DI WILAYAH KELURAHAN BONGKARAN) Rahmawati, Maretta Ayu; Witjaksono, Gideon Budi
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 3 No 03 (2024): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v3i03.1228

Abstract

Establishing a business is important to have a strong legal basis in order to get legal protection from the government, both for large-scale businesses and micro-scale businesses such as MSMEs. With clear business legality, it will have its own impact on MSMEs such as business continuity, the level of public trust to buy these products, and has an indirect impact on the turnover obtained. MSME players must be able to keep up with the times and choose one of the media to be used as a promotional tool for their business. This is because social media is one of the promotional tools that can be used to reach a wider range of consumers at a low cost. The research method used this time is a descriptive qualitative research method using MSME actors in the Bongkaran Village area as sources. The results of interviews represented by 3 MSMEs found several similarities in mindsets regarding the role of business legality and digital marketing for the businesses they run. The results obtained from this study show that MSMEs consider that the existence of business legality and digital marketing will have an impact on increasing sales turnover.
Sosialisasi Urban Farming Melalui Budikdamber Sebagai Strategi Dalam Meningkatkan Kemandirian Pangan Di Kelurahan Mulyorejo Rahmawati, Maretta Ayu; Safira, Miya Alya; Utomo, Harun Ar Rasyid; Widodo, Condro
Jurnal Pengabdian Sosial Vol. 1 No. 10 (2024): Agustus
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/twqw9t73

Abstract

Dengan berkembangnya populasi di Indonesia sejalan dengan kebutuhan pembangunan permukiman yang meningkat. Seiring berjalannya waktu, peralihan fungsi lahan semakin merata di seluruh wilayah Indonesia, hutan dan sawah beralih fungsi menjadi pemukiman padat penduduk. Oleh karena itu, kehidupan di perkotaan menjadi lebih tidak sehat karena tidak adanya tanaman sebagai pencegah polusi udara terbaik. Kelurahan Mulyorejo merupakan salah satu wilayah yang terletak di Kota Surabaya dengan tingkat kemajuan teknologi yang baik, serta wilayah dengan tingkat kesulitan dalam melakukan aktivitas budidaya karena lahan yang sempit. Hal inilah yang mendasari dilaksanakannya sebuah program kerja sosialisasi BUMING (Budikdamber Urban Farming) dengan tujuan untuk memberikan edukasi kepada masyarakat mengenai pembuatan budikdamber, membantu memanfaatkan lahan sempit untuk menghasilkan pangan secara mandiri, serta memberikan inovasi teknologi tepat guna yang dapat mendukung pertumbuhan ekonomi.
Implementasi Aplikasi Sistem Keuangan Desa (SISKEUDES) sebagai Upaya Peningkatan Akuntabilitas Keuangan Desa di Desa Tebel Kecamatan Gedangan Kabupaten Sidoarjo Rahmawati, Maretta Ayu; Krisnawati, Anggi; Nadzah, Savinathul; Widianti, Nanda Putri; Utomo, Harun Ar-Rasyid
SUSTAINABLE Vol 4 No 2 (2024): Volume 4 No 2, November 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/stb.v4i2.24373

Abstract

This study analyzes the implementation of the Village Financial System Application (SISKEUDES) in Tebel Village, Gedangan District, Sidoarjo Regency, to improve village financial accountability. Good financial management is essential to achieve transparency. SISKEUDES, developed by BPKP, aims to assist villages in more effective and efficient financial management. The method used is qualitative with interviews with resource persons. The results show that the implementation of SISKEUDES in Tebel Village contributes positively to accountability and transparency, but this success is influenced by factors such as the adequacy of human resources, effective communication, and bureaucratic support. Challenges include a lack of understanding and training for village officials. Overall, SISKEUDES has proven to be effective in improving village financial governance. This research is expected to provide insights for the development of village financial policies in the future and become a reference for other villages in utilizing information technology to increase accountability and transparency. Keywords: Implementation, SISKEUDES, Village Finance, Accountability, Sidoarjo Regency
Determinants Of Motor Vehicle Taxpayer Compliance In Sidoarjo District Rahmawati, Maretta Ayu; Ratnawati, Rr. Dyah
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.577-590

Abstract

Purpose: To determine and analyze whether tax literacy, sanctions, benefits, and payment digitalization affect motor vehicle taxpayer compliance in Sidoarjo, which aims to support the increase in local tax revenue and academic discourse in tax accounting. determeheof pyments a Methodology. Methodology: A quantitative approach with 100 respondents selected via the Slovin formula from Sidoarjo’s taxpayer population. Accidental sampling was used to distribute questionnaires. SmartPLS 4.0 was applied for outer and inner model testing, and hypothesis analysis. Result: The tax sanction variable has a positive effect on taxpayer compliance with a p values of 0.015 and a t statistics of 2.444. The tax payment digitization variable has a positive effect on taxpayer compliance with a p values of 0.017 and a t statistics of 2.390. Meanwhile, the variable of tax literacy and tax benefits have no effect on taxpayer compliance because the p values> 0.05 and t statisticss < 1.96. Findings: Compliance is more strongly influenced by enforcement mechanisms and practical conveniences than by knowledge or perceived return. Respondents were more motivated by avoiding penalties and the ease of paying digitally than understanding tax concepts or benefits. This reflects gaps in public perception and trust in government efficiency and fairness. Originality: This study uniquely investigates compliance in Sidoarjo, where public trust is strained by local governance issues. Novelty: It highlights how digitalization and sanction enforcement operate as primary motivators in a region facing infrastructural and administrative challenges. Conclusion: Sanctions and digital payment systems significantly boost tax compliance, while literacy and benefits do not. Broader sampling and additional variable are recommended for future research to deepen insights. Type of Paper: Empirical research paper.
PERAN LEGALITAS USAHA DAN DIGITAL MARKETING SEBAGAI STRATEGI DALAM MENINGKATKAN OMSET PENJUALAN UMKM (STUDI KASUS PADA UMKM DI WILAYAH KELURAHAN BONGKARAN) Rahmawati, Maretta Ayu; Witjaksono, Gideon Budi
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 3 No 03 (2024): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v3i03.1228

Abstract

Establishing a business is important to have a strong legal basis in order to get legal protection from the government, both for large-scale businesses and micro-scale businesses such as MSMEs. With clear business legality, it will have its own impact on MSMEs such as business continuity, the level of public trust to buy these products, and has an indirect impact on the turnover obtained. MSME players must be able to keep up with the times and choose one of the media to be used as a promotional tool for their business. This is because social media is one of the promotional tools that can be used to reach a wider range of consumers at a low cost. The research method used this time is a descriptive qualitative research method using MSME actors in the Bongkaran Village area as sources. The results of interviews represented by 3 MSMEs found several similarities in mindsets regarding the role of business legality and digital marketing for the businesses they run. The results obtained from this study show that MSMEs consider that the existence of business legality and digital marketing will have an impact on increasing sales turnover.
Implementasi Aplikasi Sistem Keuangan Desa (SISKEUDES) sebagai Upaya Peningkatan Akuntabilitas Keuangan Desa di Desa Tebel Kecamatan Gedangan Kabupaten Sidoarjo Rahmawati, Maretta Ayu; Krisnawati, Anggi; Nadzah, Savinathul; Widianti, Nanda Putri; Utomo, Harun Ar-Rasyid
SUSTAINABLE Vol 4 No 2 (2024): Volume 4 No 2, November 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/stb.v4i2.24373

Abstract

This study analyzes the implementation of the Village Financial System Application (SISKEUDES) in Tebel Village, Gedangan District, Sidoarjo Regency, to improve village financial accountability. Good financial management is essential to achieve transparency. SISKEUDES, developed by BPKP, aims to assist villages in more effective and efficient financial management. The method used is qualitative with interviews with resource persons. The results show that the implementation of SISKEUDES in Tebel Village contributes positively to accountability and transparency, but this success is influenced by factors such as the adequacy of human resources, effective communication, and bureaucratic support. Challenges include a lack of understanding and training for village officials. Overall, SISKEUDES has proven to be effective in improving village financial governance. This research is expected to provide insights for the development of village financial policies in the future and become a reference for other villages in utilizing information technology to increase accountability and transparency. Keywords: Implementation, SISKEUDES, Village Finance, Accountability, Sidoarjo Regency