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All Journal RELASI: Jurnal Penelitian Komunikasi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Pratama, Kurniawan Adi
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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ANALISIS KOMUNIKASI VISUAL PADA FEED DAN INSTASTORY INSTAGRAM @GRANDE_GARDENCAFE DALAM MENINGKATKAN BRAND AWARENESS Pratama, Kurniawan Adi; Wahyuningtiyas, Elisya; Wulandari, Tri Amanda; Pradana, Bagus Cahyo Shah Adi
RELASI Vol 4 No 03 (2024): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v4i03.1614

Abstract

Di era digitalisasi dan ekonomi kreatif saat ini, media sosial telah banyak merubah pola komunikasi menjadi lebih kreatif dengan menerapkan komunikasi visual di dalamnya. Penelitian ini akan berfokus terhadap analisis tanda/simbol, serta komunikasi visual pada feed dan Instastory Instagram yang digunakan oleh Grande Garden Cafe. Dalam penelitian ini menggunakan analisis dengan metode semiotika Charles Sanders Peirce yang bersifat kualitatif-interpretatif. Tujuannya peneliti ingin membedah makna tanda dan simbol dalam grafis @grande_gardencafe agar menjadi informasi kepada pembaca. Pada analisis feed berdasarkan komunikasi visual, peneliti akan membahas mengenai tampilan feed dan Instastory Instagram @grande_gardencafe dari bulan Januari 2024 – 14 Juni 2024. Elemen visual yang diteliti yaitu tipografi, warna, layout, dan gambar. Elemen visual yang dianalisis membuktikan bahwa desain pada Instagram merupakan cara yang efektif untuk membangun brand awarness Grande Garden Cafe. Berdasarkan analisis semiotika yang dilakukan, Instagram @grande_gardencafe ingin memperlihatkan keseruan, keindahan, kesejukan, keceriaan, kebersamaan yang diimplementasi melalui tanda dan simbol-simbol yang telah di analisis oleh peneliti. Menggunakan semiotika Charles Sanders Peirce dapat disimpulkan bahwa dengan postingan feed dan Instastory Instagram @grande_gardencafe berusaha melakukan branding Grande Garden Cafe adalah cafe yang digrandrungi dari usia dini hingga lansia yang ada dalam salah satu postingan Instagram @grande_gardencafe. Dengan melakukan branding melalui Instagram, diharapkan konsumen Grande Garden Cafe memiliki brand awarness yang tinggi.
Analisis Kinerja Mekanik Bengkel Zicspeed Menggunakan Metode 360 Degree Feedback Pratama, Kurniawan Adi; Hastasari, Ratih
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 2 (2025): Maret 2025 - Mei 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i2.39

Abstract

The automotive industry has grown rapidly as a key economic pillar, with workshops serving as vital components in the vehicle service ecosystem. ZicSpeed Workshop, as an automotive service provider, faces challenges in maintaining service quality standards amid increasing competition. This research aims to analyze mechanic performance at ZicSpeed Workshop using the 360 Degree Feedback method, focusing on comprehensive evaluation from various stakeholder perspectives. The research methodology adopts a descriptive quantitative approach, involving a sample of 10 mechanics consisting of 5 motorcycle mechanics and 5 car mechanics, with a research period from October to December 2024. Data collection was conducted through surveys, interviews, and literature studies, with assessment criteria including work quality, work speed, teamwork, customer satisfaction, and technical competence. The results show that car mechanics demonstrate higher performance in work quality (86%) compared to motorcycle mechanics (81.6%), while work speed for both divisions remains consistent at an average of 2.9 hours per job. Customer satisfaction and teamwork levels in the car division reached a score of 8.0, while the motorcycle division achieved 7.65. Technical competence in both divisions showed high standards with scores above 8.5. In conclusion, the implementation of the 360 Degree Feedback method proved effective in identifying workshop strengths and development areas, with recommendations for improving motorcycle division performance, work time optimization, evaluation system development, continuous professional development programs, and implementation of structured reward systems.
Co-Authors hastasari, ratih Pradana, Bagus Cahyo Shah Adi Wahyuningtiyas, Elisya Wulandari, Tri Amanda