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All Journal Jurnal Pusat Akses Kajian Manajemen Kubis
Prabowo, Rachmat
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, Citra Merek, dan Kualitas Produk Terhadap Loyalitas Konsumen Produk Indomie Maraini, Maraini; Prabowo, Rachmat; Jannah, Silva Miftahul; Hutabarat, Yohanna Lamtiar
Jurnal Pustaka Manajemen (Pusat Akses Kajian Manajemen) Vol 4 No 1 (2024): Jurnal Pustaka Manajemen
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamanajemen.v4i1.734

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh harga, citra merek, dan kualitas produk terhadap loyalitas konsumen pada Indomie. penelitian ini merupakan jenis penelitian kausal yang menggunakan pendekatan kuantitatif yang berupa observasi dan hasilnya menggunakan data primer berupa survei kepada konsumen. Penentuan sampling dan mempunyai kemampuan untuk memahami dan mengisi kuesioner yang diterapkan menggunakan rumus slovin sehingga diperoleh sampel akhir sebanyak 100 responden. Metode analisis data menggunakan analisis jalur dan menggunakan program SPSS (Statistical Package for The Social Science). Hasil penelitian ini membuktikan bahwa citra merek dan kualitas produk memiliki pengaruh yang signifikan terhadap loyalitas konsumen, sedangkan harga tidak berpengaruh terhadap loyalitas konsumen.
Restorasi Bisnis Olahan Komoditas Bambu melalui Teknologi Tepat Guna Pirolisis Anaerob dan Teknik Kondensasi Berwawasan Agrosociopreneur Prabowo, Rachmat; Saleh, Chairul
KUBIS Vol 5 No 02 (2025): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v5i02.5014

Abstract

The development of bamboo as an alternative biomass source holds strong potential to address the shortages of charcoal raw materials while enhancing village-level economic productivity. However, charcoal production in Mengok Village is still dominated by traditional open-burning methods that are inefficient, produce inconsistent charcoal quality, require long processing times, and generate high emissions. This study aims to identify the technical and managerial needs of KUB Kartika Jaya and KUB Mengok Jaya through a needs assessment, develop an anaerobic pyrolysis prototype equipped with a condensation system, and formulate a business development model using the Social Business Model Canvas. The research applied a descriptive–analytic approach supported by interviews, observation, and focus group discussions. Findings indicate that the primary technical needs include temperature control, standardized raw-material preparation, and closed-system combustion. Managerial needs encompass formal organizational structure, production bookkeeping, and operational SOPs. The anaerobic pyrolysis prototype demonstrated improved combustion efficiency and more consistent charcoal quality. The resulting social business model illustrates that the technology enhances income, strengthens institutional capacity, and contributes positively to environmental sustainability. This study highlights the importance of integrating technological innovation with social empowerment in developing rural biomass enterprises.
Co-Authors Chairul Saleh Hutabarat, Yohanna Lamtiar Jannah, Silva Miftahul Maraini, Maraini