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All Journal Journal of Law, Society, and Islamic Civilization An-Nizam: Jurnal Bakti Bagi Bangsa
Lestari, Devi Ayu
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Social Sciences Other

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STRATEGI BRANDING PRODUK DALAM MENGEMBANGKAN USAHA DI DESA SINDANGSARI Lestari, Devi Ayu; Khadijah, Siti; Marginingsih, Ria
An-Nizam Vol 2 No 3 (2023): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

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Abstract

MSMEs have an important role in contributing to the Indonesian economy in building branding, MSMEs need knowledge about the importance of brands as invisible assets where branding becomes an inseparable part of how the strategy for marketing products is seen from the problems that occur in Sindangsari village, namely low competitiveness MSME products in villages, this is possible due to the inability of MSMEs to create identity in their products by using the implementation method which is carried out through outreach to MSME actors regarding product branding, product branding training, namely logo editing through Canva and evaluation regarding the steps that have been carried out to look at the understanding of MSME actors regarding product branding and increase motivation and be innovative regarding the role of product branding in increasing sales. The result of this activity is that people can understand how to introduce products or create an identity for siomay business products, understand how to create a brand and create logo designs, labels, banners and brochures for product identities.
Penerapan Kebijakan Zakat Sebagai Unsur Pengurang Pajak Penghasilan Di BAZNAS Kabupaten Jombang Lestari, Devi Ayu; Fajar, Fajar
Journal of Law, Society, and Islamic Civilization Vol 11, No 2: Oktober 2023
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jolsic.v11i2.78121

Abstract

Zakat and taxes are two obligations to be paid by Muslim citizens. Both are paid when an individual is declared eligible to be declared taxable and zakat obligatory. However, the similarity causes zakat and to be a considered as a double burden for Muslim taxpayers. Therefore, the government has designed a policy to accommodate zakat as an element of income tax reduction. Zakat payments may be deducted from taxable income on the condition that they are paid through an administrative body of zakat that has been validated by the government, with a report in the annual SPT, and include other valid evidence. The purpose of this research is to find out the application of zakat as an element of income tax reduction in BAZNAS Jombang. The analysis used is a descriptive method with a qualitative approach. The results of the research show that the implementation of the zakat policy as an element of income tax reduction in BAZNAS district, Jombang, has not been optimally implemented. This is due to the lack of public awareness of the importance of paying the pledge, so this policy has not received a positive response among the public. Besides, the lack of socialization between stackholders in this case is due to BAZNAS and the tax directors lack of socialization of this policy towards society. To deal with it, it requires a high level of enthusiasm and cooperation among stakeholders so that this policy can be implemented optimally.
Co-Authors Fajar Fajar Marginingsih, Ria Siti Khadijah