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All Journal Jurnal Bakti Bagi Bangsa Media Riset Bisnis Ekonomi Sains dan Terapan
Damayanti, Monika
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OPTIMALISASI PELAKU USAHA DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA SUKASARI Damayanti, Monika; Pahlevi, Rizal; Rahmawati, Rafika
An-Nizam Vol 3 No 1 (2024): An Nizam : Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v3i1.9055

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) in Sukasari Village requires the right strategy to improve their quality in an increasingly competitive market. One of the approaches adopted is the use of digital branding and marketing as a means of optimizing business actors. This research aims to analyze the role of digital branding and marketing in improving the quality of MSMEs in Sukasari Village. Information was gathered via comprehensive interviews with MSME owners and direct observation of their digital branding and marketing practices. This research also identifies several challenges faced by business actors in implementing digital branding and marketing strategies, including limited knowledge and access to technology. Therefore, strategic recommendations are suggested to overcome these obstacles, such as providing training and technical support for business actors as well as improving digital infrastructure in Sukasari Village. With proper implementation and adequate support, businesses can optimize their potential and compete more effectively in a global market that is increasingly digitally connected.
PENGARUH WORK-LIFE BALANCE DAN ORGANIZATIONAL CULTURE TERHADAP TURNOVER INTENTION PADA PEKERJA GENERASI Z DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL MEDIASI Damayanti, Monika; Khatimah, Husnul
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 3, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v3i1.256

Abstract

The purpose of this study is to determine whether work-life balance and organizational culture influence turnover intention among Generation Z workers, with employee engagement as a mediating variable. This research employs a quantitative method. The population in this study consists of Generation Z workers. The sampling procedure uses a purposive sampling technique, which selects samples based on specific criteria, resulting in 100 respondents. Data collection was conducted by distributing questionnaires via Google Forms. The data analysis method used is Partial Least Squares (PLS) analysis, performed with SmartPLS software. The results of this study indicate that work-life balance, organizational culture, and employee engagement have a negative and significant effect on turnover intention. Furthermore, work-life balance and organizational culture have a positive and significant effect on employee engagement. However, employee engagement is not proven to significantly mediate the relationship between work-life balance and organizational culture on turnover intention. Keywords : Work-life Balance, Organizational Culture, Employee Engagement, dan Turnover Intention.
Co-Authors Husnul Khatimah Pahlevi, Rizal Rafika Rahmawati