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All Journal Islamic Economics and finance in Focus (IEFF)
Pasya, Shifa Aulia
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

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FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH HOTEL SYARIAH Pasya, Shifa Aulia; Noor, Iswan
Islamic Economics and finance in Focus Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ieff.2024.03.01.07

Abstract

The emergence of halal tourism aligned with Sharia principles has been a significant development in the tourism industry. One crucial aspect of this trend is the presence of Sharia-compliant hotels, which are increasingly competitive in the hospitality sector. This research aims to identify key factors influencing consumer choices when selecting Sharia-compliant hotels in Batu. Using a quantitative descriptive approach with Likert scale analysis, a sample of 160 participants was randomly selected from various respondents who had stayed in Sharia-compliant hotels in Batu. The research findings reveal that consumers' personal preferences in choosing Sharia-compliant hotels are primarily determined by location, religiosity, price, product quality, and lifestyle.
Co-Authors Iswan Noor