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ANALISIS KEPUASAN KONSUMEN PADA RANTAI PASOK PANGAN PENDEK PRODUK SAYUR SEGAR DI KABUPATEN CIREBON Himawati Azzahra, Alma; Rahmat Hidayat, Yayat; Budirokhman, Dodi Budirokhman
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 17 No 2 (2023): November 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v17i2.3138

Abstract

The increasing demand for fresh vegetable products has changed consumer patterns to buy directly from producer farmers to get products easily but of good quality, then a short supply chain marketing appeared at the Griya Hidroponics Cirebon which could provide opportunities for creating consumer satisfaction. This study have a purpose to determine the effect off product quality, price and service simultan on customer satisfaction in the short supply chain of fresh vegetable products at Griya Hydroponics Cirebon and to determine the effect of product quality, price and service parsial on customer satisfaction in the short product supply chain fresh vegetables at Griya Hydroponics Cirebon. This research design uses quantitative survey methods. Analysis technique using multiple linear regression analysis, with a total sample of 80 respondents. The results showed that there was an effect of product quality, price and service simultan and parsial on consumer satisfaction in the short supply chain of fresh vegetable products at Griya Hidroponics Cirebon, dominated by product quality variables.
Pengaruh Kontrak Bagi Hasil, Kualitas Komunikasi dan Kepercayaan terhadap Kolaborasi Rantai Pasok. Rahmat Hidayat, yayat; Sabila, Ilfani Nuralfiyan
Paradigma Agribisnis Vol 8 No 2 (2026): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v8i2.12059

Abstract

This research aims to analyze the effect of revenue sharing contracts on supply chain collaboration. This research uses the Multiple Linear Regression Method, namely a regression model that involves more than one independent variable and to find out how much influence the independent variable has on the dependent variable. The research location is the dairy cattle cooperative in Cipari sub-district, Cigugur sub-district. The research respondents were 74 people from 282 populations with a sampling technique using the Slovin formula. The research results show that there is a significant influence on revenue sharing contracts on supply chain collaboration