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All Journal Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian INJURITY: Journal of Interdisciplinary Studies
Rahmat Hidayat, Yayat
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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ANALISIS KEPUASAN KONSUMEN PADA RANTAI PASOK PANGAN PENDEK PRODUK SAYUR SEGAR DI KABUPATEN CIREBON Himawati Azzahra, Alma; Rahmat Hidayat, Yayat; Budirokhman, Dodi Budirokhman
Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Vol 17 No 2 (2023): November 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/viabel.v17i2.3138

Abstract

The increasing demand for fresh vegetable products has changed consumer patterns to buy directly from producer farmers to get products easily but of good quality, then a short supply chain marketing appeared at the Griya Hidroponics Cirebon which could provide opportunities for creating consumer satisfaction. This study have a purpose to determine the effect off product quality, price and service simultan on customer satisfaction in the short supply chain of fresh vegetable products at Griya Hydroponics Cirebon and to determine the effect of product quality, price and service parsial on customer satisfaction in the short product supply chain fresh vegetables at Griya Hydroponics Cirebon. This research design uses quantitative survey methods. Analysis technique using multiple linear regression analysis, with a total sample of 80 respondents. The results showed that there was an effect of product quality, price and service simultan and parsial on consumer satisfaction in the short supply chain of fresh vegetable products at Griya Hidroponics Cirebon, dominated by product quality variables.
The Influence of Field Agricultural Extension (PPL) Development on The Dynamics of Farmer Groups Rahmat Hidayat, Yayat; Faqih, Achmad; Hidayat, Toni; Sunaenah, Sunaenah; Faizal, Akhmad; Hermawan, Heru
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 2 No. 8 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i8.106

Abstract

The role of agricultural extension workers is needed to improve the abilities, knowledge and skills of each member of the farmer group so that the goals of the farmer group can be achieved properly. An extension worker in fostering farmer groups in an effort to increase production and productivity by helping to develop definitive group plans (RDK) and (RDKK). In addition, in terms of fostering farmer groups, extension workers implement the Training and Visit (LAKU) work system. The purpose of this study is to determine the influence of agricultural extension workers in assisting the preparation of DRC and RDKK; knowing the development of agricultural extension workers in the Training and Visit Work System (LAKU); knowing the influence of agricultural extension worker development in assisting the preparation of RDK RDKK and agricultural extension worker development in the Training and Visit Work System (LAKU) on the Dynamics of Farmer Groups in the Farmer Fortune Association, Sukagumiwang Village, Sukagumiwang District, Indramayu Regency. This research was conducted in Sukagumiwang Village, Sukagumiwang District, Indramayu Regency. The research was carried out in October-December 2022. The respondents in this study were Farmer Groups in the Farmer Fortune Association (GAPOKTAN) as many as 89 people. The design used in this study was quantitative descriptive. Data analysis techniques in this study use descriptive analysis and multiple linear regression analysis, f-Test, t-Test and coefficient of determination. The results showed that the development of agricultural extension workers in assisting the preparation of RDK RDKK and the training and visit work system (LAKU) had a real effect on the Dynamics of Farmer Groups in the Farmer Fortune Association. The development of agricultural extension workers in assisting the preparation of RDK RDKK with the development of agricultural extension workers in the Training and Visit Work System has a real effect together on the Dynamics of Farmer Groups in the Farmer Fortune Association.
Co-Authors Dodi Budirokhman Faizal, Akhmad Faqih, Achmad Heru Hermawan Hidayat, Toni Himawati Azzahra, Alma Sunaenah, Sunaenah