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All Journal Jurnal Ground Handling Dirgantara Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Malaihollo, Trifena Putri
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Transportation Other

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Instagram Social Media Management Strategy @Disparbudpora_Bondowoso As A Communication Medium In Promoting Bondowoso District Tourism Malaihollo, Trifena Putri
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.996

Abstract

This research is motivated by the concern of the Bondowoso Regency Government about falling behind Banyuwangi Regency in promoting one of their top tourist attractions, the Ijen Crater. The Ijen Crater has been recognized as part of the Global Geopark. Currently, many local and foreign tourists consider the Ijen Crater a Banyuwangi tourist destination because it spans two regions. The objectives of this research are first to understand the social media management by the @pariwisata_bondowoso account, and second to assess the impact and results of social media management in promoting tourism in Bondowoso Regency. This research employs a qualitative method. Data Data were collected using observation techniques, direct interviews, and documentation. The conclusion drawn is that the tourism promotion strategy implemented by Disparbudpora is quite good in providing informative and engaging content, but there are challenges in conducting evaluations, which have not been optimal. The impact of Disparbudpora Bondowoso's social media management in promoting tourism in Bondowoso Regency is evident from the followers' responses in the comment section, likes, and the reach achieved by the @pariwisata_bondowoso Instagram account. The result of the social media management by Disparbudpora is that followers receive relevant and high-quality information.
Strategi Pengelolaan Media Sosial Instagram @disparbudpora_bondowoso sebagai Media Komunikasi dalam Mempromosikan Wisata Kabupaten Bondowoso Malaihollo, Trifena Putri
Jurnal Ground Handling Vol 6 No 2 (2024): Ground Handling Dirgantara
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/jgh.v6i2.1124

Abstract

This research is motivated by the concern of the Bondowoso Regency Government which is less concerned about Banyumas Regency in promoting one of its leading tourist attractions, namely the Ijen Crater. The Ijen Crater has been designated as part of the World Geopark. Currently, many local and foreign tourists make the Ijen Crater a tourist destination in Banyumas because it is located in two regions. The purpose of this study was first to determine the management of social media by the @disparbudpora_bondowoso account, and second to determine the impact and results of social media management in promoting tourism in Bondowoso Regency. This study uses a qualitative method. Data were collected using observation techniques, direct interviews, and documentation. The conclusion that can be drawn is that the tourism promotion strategy implemented by the Disparbudpora is quite good in providing informative and interesting content, but there are obstacles in conducting evaluations, namely that it is not optimal. The impact of the management of the Bondowoso Disparbudpora social media in promoting tourism in Bondowoso Regency can be seen from the response of followers in the comments column, likes, and the reach achieved by the @disparbudpora_bondowoso Instagram account. The result of social media management by Disparbudpora is that its followers obtain relevant and quality information.
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