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All Journal AGRARIS: Journal of Agribusiness and Rural Development Research
Leingpibul, Thaweephan (Duke)
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Investigating the Structural Composition of Contemporary Sustainable Organic Agriculture Supply Chains: A Case Study from Thailand Rattanawong, Ananya; Ongkunaruk, Pornthipa; Leingpibul, Thaweephan (Duke)
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 10 No. 1: January-June 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v10i1.307

Abstract

The global demand for organic produce has surged, with notable growth among Thai consumers. However, within Thailand's organic agricultural sectors, supply chain obscurity has impeded the understanding and resolution of emerging challenges associated with meeting this rising demand. Public interest has traditionally centered on mainstream economic sectors, resulting in inadequate attention to the sustainable organic farming supply chains. This study aims to explore the complexities of current sustainable organic supply chain configurations in Thailand, addressing gaps that lead to suboptimal planning and non-sustainable practices. Utilizing the Integration Definition for Function Modeling (IDEF0) framework, this research collected data from key stakeholders through in-depth interviews. Participants included representatives from each stage of the supply chain, providing comprehensive insights into the operational dynamics. The analysis identified several critical challenges within the supply chain, including insufficient collaborative planning, reduced productivity, inaccurate demand forecasting, ineffective budgetary planning, and inadequate cold chain management. These challenges highlight the fragmented nature of the current supply chain and the need for strategic improvements. To address these shortcomings, the study suggests integrating technological advancements in demand planning, operations, and budgeting, fostering collaboration among supply chain members, and forming strategic partnerships with cold chain management service providers. These recommendations aim to enhance the efficiency and sustainability of Thailand's organic produce supply chain, ensuring it can meet increasing global and domestic demands effectively.
Profit Optimization in Small and Medium Enterprise (SME) Organic Farming Systems in Thailand: A TOC–LP Scenario Analysis of Demand Constraints and Unconstrained Conditions Rattanawong, Ananya; Ongkunaruk, Pornthipa; Leingpibul, Thaweephan (Duke)
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 12 No. 1: January-June 2026
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v12i1.1159

Abstract

Demand for organic produce has expanded rapidly in response to increasing consumer awareness of health and environmental concerns. Despite this growth, small and medium-sized enterprise (SME) organic farms in Thailand continue to face significant operational and financial constraints in meeting demand in a sustainable manner. This study employs an integrated analytical framework combining the Theory of Constraints (TOC) and linear programming (LP) to optimize crop planning and resource allocation within an SME organic farming system. The analysis identifies land availability as the primary production bottleneck and evaluates alternative cropping strategies under varying demand scenarios. Results indicate that improved allocation of land and adjustments in planting schedules can enhance overall financial performance. However, profitability remains highly sensitive to demand conditions and seasonal resource constraints. Furthermore, the findings reveal that diversified crop portfolios may conceal inefficiencies, as profitable crops can offset losses from less viable ones, suggesting that diversification does not necessarily enhance resilience. This study contributes a practical decision-support approach for SME organic farmers to better align production decisions with market demand, improve economic performance, and promote long-term sustainability.
Co-Authors Ongkunaruk, Pornthipa Rattanawong, Ananya