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Pengaruh Citra Perusahaan, Kepercayaan, Dan Word Of Mouth Terhadap Kepuasan Pelanggan Pada PT Grab Teknologi Indonesia: Studi Kasus Pada Masyarakat Pengguna Grab Di Bogor Afifah, Afra; Zuhdi, Saefudin; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1276

Abstract

This research was conducted to find out the influence of corporate image, trust ,and word of mouth on customer satisfaction at PT Grab Teknologi Indonesia which was tested simultaneously and partially. Researchers used people who use Grab in the city of Bogor as respondents, the number of samples in this study was 160 people, using Hair et al. Data collection techniques using questionnaires that have been tested for validity and reliability. This study uses quantitative descriptive methods and the analysis used is multiple linear regression analysis using SPSS Version 25. The results show that partially: Corporate Image and Word of Mouth have a significant effect on customer satisfaction, this is evidenced by the value of t count > t table (4,227 and 6,951 > 1,978) and a significance value of 0.000 (sig <0.05), while the Trust variable has no significant effect. This is evidenced by the value of t count < t table (1.112 < 1.978 ) and a significance value of 0.264 (sig <0.05). Simultaneously Company Image, Trust, and Word of Mouth have a significant influence simultaneously on Customer Satisfaction in PT Grab Teknologi Indonesia. This is evidenced by the significant value of 0.000 <0.05 and the calculated F value of 84,483 > F table 0.266. In the coefficient of determination test, the influence of the variable Corporate Image, Trust, and Word of Mouth on Customer Satisfaction shows a value of 0.619 or equal to 61.9%. This figure implies that the variables of Corporate Image, Trust, and Word of Mouth simultaneously (together) affect the Customer Satisfaction variability by 61.9%. While the rest (100% - 61.9 = 38.1) is influenced by other variables outside the regression equation or variables not examined Key Word : Company Image, Trust, Word of Mouth, Customer Satisfaction
Peran Support Group Dalam Mendorong Motivasi Belajar Remaja : Action Research Pada Pelajar Sma X Afifah, Afra
Jurnal Ilmu Kesejahteraan Sosial
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses how support group plays a role in encouraging student’s learning motivation with action research approach. Application of support group becomes an alternative to complete counseling approach in dealing with adolescent learning problem in school. After running the program, an evaluation conducted on five students as the object of study. The result showed that student’s awareness on the low of learning motivation as a problem to be solved affects their involvement in the group. Students who have that awareness are able to engage within group well and get benefit from the existence of group.
PENINGKATAN PERILAKU KOMUNIKASI KESPRO IBU KEPADA REMAJA MELALUI EXPERIENTIAL LEARNING: STUDI DI KELURAHAN PONDOK CINA, DEPOK Afifah, Afra
Focus : Jurnal Pekerjaan Sosial Vol 8, No 2 (2025): Focus: Jurnal Pekerjaan Sosial Desember 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/focus.v8i2.66525

Abstract

Data dari Global School-based Student Health Survei (GSHS) tahun 2023 menunjukkan peningkatan tren perilaku seks pranikah pada remaja. Depok, sebagai kota yang mendapat penghargaan Kota Layak Anak, juga masih menghadapi masalah perilaku berisiko remaja terkait perilaku seks pranikah. Pengetahuan yang memadai tentang kesehatan reproduksi dan seksual (kespro) berperan sebagai faktor protektif yang menjauhkan remaja dari seks pranikah. Ibu memegang peran krusial sebagai agen sosialisasi utama dalam keluarga. Namun, para ibu sering kali mengalami hambatan dalam menyampaikan informasi seputar kespro kepada anak remajanya. Oleh karena itu, penelitian ini bertujuan untuk mengukur pengaruh pelatihan dengan model experiential learning terhadap peningkatan kapasitas ibu sebagai agen sosialisasi yang mencakup: pengetahuan kespro, kemampuan komunikasi efektif, dan perilaku komunikasi kespro dengan anak remaja awal (10–15 tahun). Dengan menggunakan desain eksperimen lapangan one-group pretest-posttest, penelitian ini melibatkan tiga sesi pelatihan tatap muka dan penugasan praktik di rumah. Hasilnya, pelatihan dengan model pembelajaran berbasis pengalaman (experiential learning) terbukti secara signifikan (p<0.05) berhasil meningkatkan perilaku komunikasi kespro ibu kepada anak remaja, baik secara intensitas maupun variasi topik kespro. Meski demikian, intervensi ini tidak menunjukkan pengaruh yang signifikan pada peningkatan pengetahuan kespro dan perilaku komunikasi efektif subjek. Temuan ini mengimplikasikan bahwa ibu tetap dapat menjalankankan perannya dalam edukasi kespro kepada remaja, meskipun belum memiliki pengetahuan kespro atau keterampilan komunikasi efektif yang memadai.  Data from the 2023 Global School-based Student Health Survey (GSHS) show an increase in the prevalence of risky sexual behaviors among adolescents. Depok, despite its repeated recognition as a Child-Friendly City, continues to face challenges regarding adolescents’ premarital sexual activity. Adequate knowledge of sexual and reproductive health (SRH) serves as a protective factor in deterring adolescents from engaging in such behavior. In this context, mothers play a pivotal role as the primary socialization agents within the family. However, mothers often encounter barriers when communicating SRH information to their children. Therefore, this study aims to evaluate the impact of experiential learning-based training on enhancing the capacity of mothers as socialization agents, specifically regarding their SRH knowledge, effective communication skills, and SRH communication behavior with young adolescents (aged 10 – 15 years). Using a one-group pretest-posttest field experiment design, the intervention consisted of three in-person training sessions and take-home practical assignments. The results demonstrate that the experiential learning model significantly improved (p<0.05) mothers’ SRH communication behavior with their adolescents children, both intensity and variety of SRH topics discussed. Nevertheless, the intervention did not show a significant effect on improving mothers’ SRH knowledge or their effective communication skills. These findings imply that mothers can still fulfill their role in adolescent SRH education, even in the absence of comprehensive SRH knowledge or effective communication skills.