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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Kesejahteraan Sosial
Afifah, Afra
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Citra Perusahaan, Kepercayaan, Dan Word Of Mouth Terhadap Kepuasan Pelanggan Pada PT Grab Teknologi Indonesia: Studi Kasus Pada Masyarakat Pengguna Grab Di Bogor Afifah, Afra; Zuhdi, Saefudin; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1276

Abstract

This research was conducted to find out the influence of corporate image, trust ,and word of mouth on customer satisfaction at PT Grab Teknologi Indonesia which was tested simultaneously and partially. Researchers used people who use Grab in the city of Bogor as respondents, the number of samples in this study was 160 people, using Hair et al. Data collection techniques using questionnaires that have been tested for validity and reliability. This study uses quantitative descriptive methods and the analysis used is multiple linear regression analysis using SPSS Version 25. The results show that partially: Corporate Image and Word of Mouth have a significant effect on customer satisfaction, this is evidenced by the value of t count > t table (4,227 and 6,951 > 1,978) and a significance value of 0.000 (sig <0.05), while the Trust variable has no significant effect. This is evidenced by the value of t count < t table (1.112 < 1.978 ) and a significance value of 0.264 (sig <0.05). Simultaneously Company Image, Trust, and Word of Mouth have a significant influence simultaneously on Customer Satisfaction in PT Grab Teknologi Indonesia. This is evidenced by the significant value of 0.000 <0.05 and the calculated F value of 84,483 > F table 0.266. In the coefficient of determination test, the influence of the variable Corporate Image, Trust, and Word of Mouth on Customer Satisfaction shows a value of 0.619 or equal to 61.9%. This figure implies that the variables of Corporate Image, Trust, and Word of Mouth simultaneously (together) affect the Customer Satisfaction variability by 61.9%. While the rest (100% - 61.9 = 38.1) is influenced by other variables outside the regression equation or variables not examined Key Word : Company Image, Trust, Word of Mouth, Customer Satisfaction
Peran Support Group Dalam Mendorong Motivasi Belajar Remaja : Action Research Pada Pelajar Sma X Afifah, Afra
Jurnal Ilmu Kesejahteraan Sosial Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

This study discusses how support group plays a role in encouraging student’s learning motivation with action research approach. Application of support group becomes an alternative to complete counseling approach in dealing with adolescent learning problem in school. After running the program, an evaluation conducted on five students as the object of study. The result showed that student’s awareness on the low of learning motivation as a problem to be solved affects their involvement in the group. Students who have that awareness are able to engage within group well and get benefit from the existence of group.
Co-Authors Mumuh Mulyana Saefudin Zuhdi