Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan
Susanto, Afif
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Philosophical Perspectives on Modern Marketing: An Analysis of Post-Covid-19 Dynamics and Strategic Adaptations Susanto, Afif; Harsono, Mugi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article employs a philosophical study of science to comprehensively examine the transformations in marketing behavior patterns triggered by the global impact of Covid-19. It integrates the dimensions of ontology, epistemology, and axiology to explore post-pandemic marketing dynamics. The research elucidates shifts in market realities and consumer experiences before and after the pandemic, exploring the mechanisms underlying these changes and providing insights into the evolving landscape of modern marketing. Emphasizing the imperative for organizations to continually reassess and adapt their strategies, the study underscores the importance of understanding the epistemological foundations of marketing paradigm shifts. Remaining attuned to market trends and technological advancements is deemed critical for relevance in the post-Covid-19 landscape. The research also highlights the significance of aligning modern marketing with consumer values in the “new normal,” urging organizations to integrate these values into their strategies for mutual benefits. This study offers valuable insights for organizations navigating and capitalizing on the evolving dynamics of marketing in the post-Covid-19 era.
Co-Authors Mugi Harsono