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All Journal Jurnal Manajemen dan Organisasi Jurnal Ilmiah Manajemen Kesatuan
Auliyah, Ruodlotul
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Economics, Econometrics & Finance Social Sciences

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Qualitative Analysis of the Perceived Value of Repeat Visits at the Wonokromo Traditional Market in Surabaya Auliyah, Ruodlotul
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The research aims to determine the role of perceived value in the intention to revisit the Wonokromo Traditional Market, Surabaya. This study used qualitative research methods. As in the stages of conducting observations, interviews, and documentation. The data source was obtained when conducting direct research at the Wonokromo Traditional Market, Surabaya. The research results show that the analysis of perceived value in intention to revisit the Wonokromo Surabaya Traditional Market looks at quality, emotional, price, and social value. The presence of new visits by visitors, because they received information from previous visitors’ experiences, is evidence that visitors get a high level of satisfaction with their shopping experience, which is then realized through recommendations for visits for new visitors. Theoretically, the findings of this research contribute to the understanding of the multifaceted nature of perceived value in the context of traditional markets, emphasizing the interconnected roles of quality, emotional, price, and social values. Additionally, the observed phenomenon of new visits driven by positive word-of-mouth and shared experiences underscores the significance of social influence in shaping consumer behavior, suggesting that the perceived value not only influences individual intentions but also propagates through social networks, highlighting the broader social implications of consumer satisfaction and recommendation behaviors in traditional market settings.
Pengaruh Motivasi, Nilai Yang Dirasakan, Hedonisme, Dan Suasana Terhadap Niat Berkunjung Kembali Ke Pasar Tradisional Wonokromo Surabaya Auliyah, Ruodlotul; Darmawan, Didit
Jurnal Manajemen dan Organisasi Vol. 16 No. 2 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i2.64008

Abstract

Traditional markets as economic centers for socializing and exchanging information. Traditional markets are the destination for some people to meet their needs for reasons of product diversity, comfort, cleanliness, quality, and locations close to the community, making the shopping experience in traditional markets that give rise to the intention to revisit. This study aims to examine the influence of motivation, perceived value, hedonism, and atmosphere on the intention to revisit the Wonokromo traditional market in Surabaya. This study was conducted using quantitative methods. The population used was visitors who shopped at the Wonokromo traditional market in Surabaya. 113 valid responses were collected which were analyzed using multiple linear regression with SPSS 26. This was done by giving questionnaire statements via Google Form. The results of the study showed that motivation, perceived value, hedonism, and atmosphere significantly affected the intention to revisit. A person's motivation to shop arises based on several factors such as needs, desires, and even to please themselves. The perceived value of a buyer's feelings and attitudes regarding the product or service purchased. Buyers always consider what benefits they get after purchasing. Hedonism felt by customers shopping at Wonokromo traditional market from their happy feeling of being free to choose the products they want with the desired quality and price. The atmosphere becomes an emotional effect on buyers to increase the likelihood of their purchase.
Co-Authors Didit Darmawan