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All Journal Jurnal Ilmiah Manajemen Kesatuan Mandalika Journal of Community Services
Ngabalin, Anna M.
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Application of Measured Fishing Method in Kei Islands, Maluku Province Ngabalin, Anna M.
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2793

Abstract

As an implementation of Government Regulation of the Republic of Indonesia Number 11 of 2023 concerning Measured Fishing in Indonesian waters, the Ministry of Marine Affairs and Fisheries is implementing a priority program agenda by implementing the measured fishing method (Penangkapan Ikan Terukur/PIT) in a number of waters in Indonesia in zone classification. Measured Fishing is a controlled and proportional fishing practice, carried out in special zones with certain quotas to maintain the sustainability of fish resources and their ecosystems. The implementation of this PIT method has been carried out in the province of Maluku, Kei Islands which are included in zone 3. This policy is a response to the serious challenges faced in marine fisheries management, including overfishing and ecosystem degradation. With clear regulations, it is hoped that it can reduce pressure on fish populations and support sustainable economic growth for coastal communities. The implementation of this policy requires support and collaboration between the government, fisheries business actors, academics, and the community to ensure its success. Evaluation and scientific research will be key in measuring the impact and effectiveness of this policy, as well as in identifying areas of improvement needed to improve the sustainability of the fisheries sector in Indonesia for a better future.
Inovasi Dalam Manajemen Pemasaran : Studi Kasus Perusahaan Teknologi di Indonesia Ngabalin, Anna M.
Mandalika Journal of Community Services Vol. 2 No. 1 (2025): Mandalika Journal of Community Services (In Press)
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v2i1.151

Abstract

Artikel pengabdian ini membahas penerapan inovasi dalam manajemen pemasaran di perusahaan teknologi di Indonesia melalui pendekatan pengabdian masyarakat. Tujuan kegiatan ini adalah untuk membantu perusahaan teknologi mengembangkan strategi pemasaran yang lebih efektif dengan memanfaatkan teknologi digital dan analisis data konsumen. Metode yang digunakan adalah pendekatan partisipatif, di mana tim pemasaran perusahaan dilibatkan secara aktif dalam workshop dan pendampingan terkait pemasaran digital, optimalisasi media sosial, serta personalisasi pemasaran berbasis data. Hasil dari kegiatan ini menunjukkan peningkatan yang signifikan dalam engagement pelanggan, peningkatan visibilitas merek, serta peningkatan konversi penjualan sebesar 20% dalam tiga bulan setelah implementasi strategi baru. Kesimpulannya, inovasi dalam pemasaran digital terbukti dapat meningkatkan kinerja perusahaan dan memperkuat daya saing di pasar teknologi yang sangat dinamis.
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