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All Journal Jurnal Ilmiah Administrasi Publik (JI@P) Solidaritas
Suryo Sardjono, Herning
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Journal : Solidaritas

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PEMANFAATAN TIKTOK SEBAGAI MEDIA KAMPANYE OLEH KUKUH HARYANTO SEBAGAI CALON LEGISLATIF DEWAN PERWAKILAN RAKYAT DAERAH KABUPATEN WONOGIRI DAPIL I TAHUN 2024 Sari, Nanda Puspita; Riyanto, Buddy; Suryo Sardjono, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

One manifestation of the development of communication technology is the birth of social media platforms, which have a significant impact, especially in the political realm. Kukuh Haryanto, Legislative Candidate for the Wonogiri Regency DPRD in 2024, is actively utilizing the TikTok social media platform to increase the intensity of his campaign among the public. The aim of this research is to describe the use of TikTok as a campaign media by Kukuh Haryanto as a legislative candidate for the Wonogiri Regency DPRD for electoral district I in 2024. The theory used in this research is the Mass Communication and Social Media theory of TikTok as New Media. This research uses a descriptive qualitative approach method by collecting data through interviews and documents. The research results show that Kukuh Haryanto's use of social media TikTok as a campaign tool in the legislative elections in Wonogiri Regency in 2024 is said to have not been effective in bringing legislative candidates closer to the voting public. TikTok is a platform that is used only to introduce oneself, build personal branding, disseminate information, and increase interaction with voters. However, political campaigns through this platform have proven to be less effective in forming political support, the votes obtained are not enough to usher in Kukuh Haryanto as a member of the Wonogiri Regency Regional People's Representative Council. Campaigns on TikTok tend to produce content that emphasizes entertainment aspects more than political substance. Keywords: Campaign, social media, TikTok
STRATEGI KOMUNIKASI PEMASARAN TAMAN BALEKAMBANG DALAM MENARIK WISATAWAN SEBAGAI DESTINASI WISATA BUDAYA DI KOTA SOLO Putro, Wahyu Ardianto; Suryo Sardjono, Herning
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Indonesia has natural and cultural wealth that can be used as a tourist attraction. One of the interesting cultural tourism destinations in Solo City is Balekambang Park, which is an urban forest tourism and also a cultural heritage area. However, in an effort to attract tourists, the previous promotion of Balekambang Park was still not optimal, especially in the use of digital media. This study aims to describe and analyze the marketing communication strategy used by Balekambang Park to increase its attractiveness as a cultural tourism destination. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results of the study show that the marketing communication strategy carried out by Taman Balekambang is through advertising on Instagram and conventional media, sales promotion with a variety of ticket prices and new facilities, as well as public relations through cooperation with the government, local communities, and influencers. Publicity is done through media articles, and direct marketing is done through special events such as the Ramayana Dance. Although there are obstacles in the implementation of this strategy, there are budget limitations and challenges in community behavior. The strategy implemented is quite effective in attracting tourists who visit and achieve part of their goals. Evaluation and adjustment to this strategy is expected to improve the image and attractiveness of Balekambang Park as a superior cultural tourism destination in the city of Solo. Keywords : Marketing Communication Strategy, Balekambang Park, Tourism, Culture, Promotion.
Co-Authors Aris Tri Haryanto Buddy Riyanto Budiono Budiono Jayawarsa, A.A. Ketut Putro, Wahyu Ardianto Retno, Retno Ambarwati Sari, Nanda Puspita Suwardi Suwardi Tri Haryanto, Aris