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All Journal Jurnal Computech & Bisnis (e-Journal) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Febrianti, Sindi
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science Other

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PELATIHAN KEWIRAUSAHAAN DAN MANAJEMEN USAHA BAGI MASYARAKAT DESA DALAM UPAYA PENGUATAN EKONOMI KREATIF DI KELURAHAN MEKARSARI KECAMATAN PULO MERAK KOTA CILEGON Lestari, Dini Martinda; Kusumawati, Nugrahini; Febrianti, Sindi
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 3 No. 3 (2023): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v3i3.132

Abstract

This community service activity aims to increase the creative economic independence of village communities in Mekarsari Pulo Merak Village, Cilegon City. The main focus of the activity is entrepreneurship and business management training, where participants are involved in a series of workshops, practical sessions and intensive mentoring. The main objective of the activity is to encourage the development of local creative economic potential and increase the competitiveness of micro and small businesses. Through an interactive approach, training participants are given an in-depth understanding of the basic concepts of entrepreneurship, business management, and marketing strategies that are relevant to the characteristics of Pulo Merak village. The evaluation results showed a significant increase in business skills, market understanding, and utilization of local resources among participants. In strengthening the creative economy, this activity succeeded in creating a participatory environment that stimulated collaboration between village communities. In addition, this training encourages the development of creative products and services that are sustainable and take into account aspects of environmental sustainability. It is hoped that the results of this activity can make a positive contribution to increasing community income, diversifying the local economy, and strengthening the active role of the community in managing and developing creative economic potential in Mekarsari Pulo Merak Village.
Creating the Perfect Blend: Lifestyle, Ambiance, Product Variety, and Customer Experience Influencing Revisit Intention Febrianti, Sindi; Fikriah, Nur Laili
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

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Abstract

The rising global demand for coffee, including in Indonesia, has significantly contributed to the growth of the coffee shop industry, which has become an integral part of modern lifestyles. This study examines how lifestyle, café ambiance, product variety, and customer experience influence the intention to revisit Critasena Coffee Shop in Malang. The research was conducted across five districts in Malang City: Klojen, Lowokwaru, Blimbing, Kedungkandang, and Sukun. Using a quantitative approach and causal design, this study collected data from 180 respondents through online and offline questionnaires using a 5-point Likert scale. Participants were selected using purposive sampling method. Data analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.0.. The findings reveal that lifestyle, café atmosphere, and customer experience significantly and positively affect revisit intention, whereas product variety does not have a significant impact. This research provides practical contributions for coffee shop entrepreneurs in designing strategies to increase customer loyalty, as well as theoretical contributions in enriching the literature related to consumer behavior in the coffee shop industry.
Co-Authors Dini Martinda Lestari Fikriah, Nur Laili Nugrahini Kusumawati