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All Journal Journal of Tourism Economics and Policy Home Journal : Hospitality and Gastronomy Research Journal
Fadela, Marsha
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Economics, Econometrics & Finance Education Public Health Social Sciences

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ANALISIS SWOT DAMPAK PENGEMBANGAN PARIWISATA DI DESA BATU JONG JONG TERHADAP PENINGKATAN KESEJAHTERAAN MASYARAKAT DESA Nayoan, Angel; Surbakti, Kasih Maharani; Fadela, Marsha
HOME : Hospitality and Gastronomy Research Journal Vol. 6 No. 2 (2024): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v6i2.542

Abstract

Penelitian ini bertujuan untuk menganalisis dampak pengembangan Desa Wisata Batu Jong Jong terhadap peningkatan kesejahteraan masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan fokus pada analisis SWOT terhadap dampak pengembangan Desa Wisata Batu Jong Jong. Data dikumpulkan melalui observasi langsung, wawancara tidak terstruktur dengan masyarakat dan Tour Guide, serta studi dokumentasi. Analisis SWOT digunakan untuk mengidentifikasi faktor-faktor internal dan eksternal yang mempengaruhi pengembangan pariwisata di Desa Wisata Batu Jong Jong. Hasil dari penelitian ini adalah pengembangan pariwisata di Desa Wisata Batu Jong Jong memberikan dampak positif terhadap pendapatan dan kesempatan kerja masyarakat setempat. Namun, tantangan seperti biaya pembangunan infrastruktur, biaya operasional, dan risiko terhadap kelestarian budaya lokal perlu ditangani dengan bijaksana. Dengan melakukan langkah-langkah strategis yang tepat, Desa Wisata Batu Jong Jong memiliki potensi untuk menjadi destinasi wisata unggulan yang memberikan manfaat ekonomi dan sosial yang berkelanjutan bagi masyarakat lokal.
The Impact of Tourism Development on Environmental Sustainability in the Bukit Lawang Ecotourism Area Ramadhan, Ikhlas; Surbakti, Kasih; Radilla, Jebina; Fadela, Marsha
Journal of Tourism Economics and Policy Vol. 6 No. 2 (2026): Journal of Tourism Economics and Policy (April – June 2026) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i2.1377

Abstract

This study aims to examine the impact of tourism development on the physical environmental conditions in Desa Perkebunan Bukit Lawang, Bahorok Subdistrict, Langkat Regency, with a focus on changes occurring in tourist attractions, facilities, and infrastructure. A qualitative method was employed, with data collected through direct observation and unstructured interviews. The study relied on primary data gathered from fieldwork, supplemented by secondary data from various sources. Informants were selected using purposive sampling, targeting community members who have knowledge of and are directly affected by tourism development. The results of the study indicate that tourism provides economic benefits and enhances environmental awareness among local communities; however, it also poses challenges such as pressure on environmental carrying capacity, changes in wildlife behavior, and uncontrolled development. The implications of this research highlight the importance of sustainable tourism management through collaboration among local communities, government authorities, and non-governmental organizations in order to preserve the integrity of this conservation area.
Co-Authors Nayoan, Angel Radilla, Jebina Ramadhan, Ikhlas Surbakti, Kasih Surbakti, Kasih Maharani