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All Journal AL-MUTTAQIN : Jurnal Studi, Sosial, dan Ekonomi Islamic Micro Finance Journal
Sulchan, Moch
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Social Sciences

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The Influence of Market Segmentation and Targeting on Purchase Decisions of Youth Angkringan Businesses in Wonodadi District, Blitar Sulchan, Moch; Rahmawati, Anis
Islamic Micro Finance Journal Vol. 1 No. 3 (2024): Edisi III, Oktober 2024
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

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Abstract

This study aims to determine the impact of market segmentation and targeting strategies on the purchasing decisions of Youth Angkringan enterprises in Wonodadi District, Blitar. The study investigates how these factors influence purchase decisions using a quantitative, associative research approach. The sample comprises 100 respondents, selected through a saturated sampling technique from the entire population. Primary data was collected via questionnaires distributed to Youth Angkringan businesses in the district. SPSS 23 was used to perform path analysis, with a significance level set at 0.05. The findings reveal that market segmentation has a significant and positive effect on the purchasing decisions of Youth Angkringan enterprises in Wonodadi District. Additionally, the target audience also plays a crucial and beneficial role in shaping purchasing decisions for these businesses
The contribution of human resources from graduates of Sharia Economics Science Colleges to the stakeholders of Baitul Maal wa Tamwil in Tulungagung Sulchan, Moch
Al-Muttaqin : Jurnal Studi, Sosial, dan Ekonomi Vol. 5 No. 2 (2024)
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mmojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/almuttaqin.v5i2.196

Abstract

Abstract The rapid growth of sharia financial institutions, especially non-bank financial institutions, has increased the need for SDI with sharia economics expertise. As more people graduate from sharia economics colleges, financial firms can only accommodate a tiny number. Even though sharia economics knowledge is preferred when hiring, many sharia financial firms nevertheless hire non-sharia economists. This study examines if sharia economics college graduates can meet BMT's SDI requirements in Tulungagung. Can BMT's sharia economic SDI improve institutional progress. How do BMT stakeholders see sharia economic SDI contributions. This study seeks to determine if sharia economics university graduates meet BMT-BMT in Tulungagung's SDI requirements. To determine whether SDI improves BMT. Determine BMT stakeholders' reaction to sharia economic human resources inputs. This study follows a qualitative descriptive technique. Data is collected via interviews and documentation. Researchers employed interviews and paperwork to gather data on sharia economics human resources' impact on financial institution stakeholders, particularly BMT in Tulungagung. The study found that Baitul Maal wa Tamwil stakeholders welcomed sharia economics graduates since they had been waiting for SDIs with economics and sharia skills. SDIs' competences do not fulfill BMT's requirements, yet they still hire many people without sharia economics degrees as long as they have the right experience and skills. Keywords : Contribution, HR, Baitul Maal wa Tamwil
Co-Authors Agus Eko Sujianto Anis Rahmawati Sekar Sari, Ely yulikah, Anik Zulfa Maslihatin, Maya