Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Vicidi
leticia, charissa belle
Unknown Affiliation
Arts Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perancangan Brand Campaign dan Media Promosi Instagram untuk Meningkatkan Awareness Brand Scentella leticia, charissa belle
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vicidi.v14i1.3897

Abstract

This study aims to introduce the Scentella brand to market audiences using a Brand Campaign and the use of Instagram social media as a media of promotion. Scentella is a Surabaya-based aromatherapy candle brand that sells candles made with natural ingredients. The research method used is descriptive qualitative and the subjects are Scentella followers on Instagram. The use of Instagram media as a promotional medium is the right thing nowadays. The value of the Scentella brand can be conveyed to market audiences through Instagram social media. The design style used by Scentella is Scandinavian, both in terms of color selection and the application of designs for promotional media. It is hoped that there will be increased awareness of the campaign implemented by Scentella.
Co-Authors