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All Journal VCD (Journal of Visual Communication Design) Jurnal Vicidi
Utomo, Connie Wijaya
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Designing Wu Creatives' Brand Activation And Its Promotional Media To Increase Consumer's Brand Awareness Utomo, Connie Wijaya
Jurnal Vicidi Vol 14 No 1 (2024): VICIDI
Publisher : Universitas Ciputra Surabaya

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Abstract

Stress is a problem that is often faced by all kinds of people. Based on a survey conducted by the researcher on 30 Indonesian respondents mostly aged 18-24 years and are currently studying or working, 43.4% of them frequently experience stress, especially at work. Therefore, Wu Creatives developed a DIY stress relief craft kit business idea, where users can release stress through crafting a coaster using jesmonite resin. However, Wu Creatives is still new, so it needs brand awareness from the consumers. Therefore, to increase brand awareness, Wu Creatives designed a brand activation in the form of an online workshop called The Crafting ReLounge targeted for people aged 17 to 27 years along with designing the promotional media distributed through four platforms: Instagram, Tiktok, Tokopedia, and Shopee. This research was designed using qualitative and quantitative data research methods through literature studies from journals and books, interviews with four expert users and four extreme users, and a survey filled out by 57 respondents according to the target market of the Wu Creatives brand. The result of Wu Creatives' brand activation design is the execution of the online workshop itself and the media timeline or the customer journey for its promotional media content. The types of content uploaded by Wu Creatives on social media are multimedia content discussing the product knowledge, tips and tricks, video reels, giveaway, entertainment, promotions, Instagram filters, e-commerce banners, etc
Resin Coaster Business Innovation Through Design Thinking Utomo, Connie Wijaya; Wardaya, Marina
VCD: Journal of Visual Communication Design Vol. 8 No. 1 (2023): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v8i1.2713

Abstract

The purpose of this study is to establish innovations for an arts & crafts business in the form of resin coasters through solving a common problem from the target users, which is work stress. This research used a design thinking method to yield solutions and the innovations for the product. The research method used in this study is both qualitative and quantitative method through questionnaires with Google Form. The questions given were answered using a scaling system called Likert scale (1 - 5). For the qualitative data, literature review and opinions from respondents were asked through the questionnaire. Questionnaires were done twice, for empathize and testing steps, and both have passed validity and reliability tests. This study used the technique of purposive sampling, with a total of 30 respondents having certain criterias (not required to pass all) such as: Indonesian people, 18-40 years old, coffee/tea/other drinkers, office/desk-job workers, or students. The result of the design thinking method suggested that innovations by adding motivational quotes and adding unique designs/color (thermochromic) is suitable for developing the resin coaster product. It concludes that the prototype made has met the wants and needs of the target users, although there is still some room for improvements as mentioned by the respondents. Further research in looping the design thinking method from step 1 to 5 is needed to create the best version of the prototype that is ready to be sold to the market.
Co-Authors Marina Wardaya