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The Influence of The Barcode Scanning Payment System on Customer Satisfaction in Buying and Selling Transactions in Indonesia and India Saputra, Achbar Adi; Aryani, Dwi Nita; Gahlaut, Ritika; Hui, Lim Sheue; Aggarwal, Reetika; Sattar, Nahian; Shiyas, Mohammed
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3367

Abstract

This research  aims to test and analyze the effect of barcode scanning payment systems on customer satisfaction in Indonesia and India. The barcode scanning payment system in question is a barcode scanning payment system that exists in countries in Asia (for example Indonesia and India). These barcode scanning payment systems include QRIS in Indonesia, BharatQR and UPI QR in India, and many more. This study is quantitative research. Data is collected by distributing questionnaires to respondents from countries in India (50 responden) and Indonesia (57 responden) with a total of 107 respondents. The results of this study will be analyzed using SPSS application. In addition, this research is expected to provide final results in the form of a positive influence between the use of barcode scanning payment systems on customer satisfaction. The results will enrich the customer satisfaction theory, and give fruitful suggestions for financial regulators.
The Influence of Barcode Scanning Payment System on Customer Satisfaction in Buying and Selling Transactions in Indonesia and India Saputra, Achbar Adi; Aryani, Dwi Nita; Gahlaut, Ritika; Hui, Lim Sheue; Aggarwal, Reetika; Sattar, Nahian; Shiyas, Mohammed
International Journal of Applied Business and International Management Vol 9, No 2 (2024): August 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i2.3367

Abstract

In this era of digitalization, everything has changed, especially in the payment system. The payment system most often used in businesses involves barcode scanning, and this trend is skyrocketing. This research aims to test and analyze the effect of barcode scanning payment systems on customer satisfaction in Indonesia and India, focusing on systems such as QRIS in Indonesia and BharatQR and UPI QR in India. This study is quantitative research. Data was collected by distributing questionnaires to 50 respondents in India and 57 respondents in Indonesia, totaling 107 respondents. The independent variables are ease of use, trust, efficiency, usefulness, and safety, while customer satisfaction is the dependent variable. The data was analyzed using SPSS. The results exhibit that efficiency and security significantly impact customer satisfaction, while ease of use, trust, and usefulness do not affect customer satisfaction. These findings enrich the theory of customer satisfaction and provide valuable suggestions for financial regulators.