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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION International Journal of Magistravitae Management
Sah, Tomi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

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Driving Millennial Satisfaction in L-Commerce: Perceived Price Advantage, Real-Time Interactivity, and Perceived Visibility as Key Factors Sah, Tomi
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7325

Abstract

The advent of Live-Commerce has spurred changes in consumer shopping preferences. Millennials play a pivotal role in current consumer trends, being highly digitally active and predominant users across various online platforms. The objective of this study is to investigate how three dimensions of Live-Commerce including perceived price advantage, real-time interactivity, and perceived visibility affect millennial satisfaction in the context of online shopping within Live-Commerce platforms. Employing a quantitative approach, this study utilizes multiple linear regression analysis to identify factors influencing millennial consumer satisfaction. The findings reveal that perceived price advantage, real-time interactivity, and perceived visibility partially and significantly impact millennial satisfaction in live commerce, with perceived price advantage emerging as the most dominant factor. The findings of this study provide both theoretical insights and practical implications for advancing Live-Commerce enterprises within the province of Bangka Belitung Islands.
Achieving Organizational Success: How Organizational Citizenship Behavior Enhances Employee Performance? Purwati, Dinar; Sah, Tomi
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7443

Abstract

Achieving organizational success poses a primary challenge for leaders, wherein a focus on employee performance becomes pivotal in enhancing productivity and competitiveness. This study aims to explore the relationship between organizational citizenship behavior (OCB) and employee performance in the context of attaining organizational success. The research methodology employed is a quantitative approach with data collection conducted through questionnaires. In this research, the researcher utilizes simple linear regression analysis and t-tests to determine the extent of OCB's influence on employee performance. The findings indicate that OCB significantly and positively impacts employee performance, whereby each increase in OCB behavior by 1 point leads to a 0.516 increase in employee performance. However, the study's short duration and limited scope serve as constraints. Nevertheless, this research contributes theoretically and practically to organizational management in managing factors influencing employee performance.
Co-Authors Afif, Abdurrahman Purwati, Dinar