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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Innovative: Journal Of Social Science Research
Effendi, Lutfiah
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Features, Convenience, and Security on Customer Satisfaction in Bank Sumut Syariah Digital Banking Services Simpang Kayu Besar Effendi, Lutfiah; Sugianto, Sugianto; Anggraini, Tuti
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.8097

Abstract

The development of information technology has changed the landscape of the banking industry by introducing digital services that facilitate services that are easier, faster and more efficient. Customer satisfaction, which is the main priority for banking, encourages improvements in existing banking services, especially digital services. This study aims to examine the influence of features, convenience, and security of digital banking services on customer satisfaction. The research employs purposive sampling, with the population being customers at Bank Sumut Syariah Simpang Kayu Besar, and the sample size is 85 individuals. Findings from the study indicate that features, convenience, and security partially have a significant positive effect on customer satisfaction. Simultaneous testing demonstrates that features, convenience, and security significantly positively influence customer satisfaction.
Inovasi Sumber Daya Manusia: Menghadapi Perubahan dan Menyambut Kemajuan Teknologi Pada Sektor Perbankan Syariah (Studi PT. Kasus Bank Syariah Indonesia) Effendi, Lutfiah; Hsb, Muthia Hafsari; Syafitri, Ade; Tambunan, Ria Tifanny; Suhairi, Suhairi
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1: 2023
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4632

Abstract

This research was conducted to find out the extent of preparation and readiness that has been carried out by Bank Syariah Indonesia as a whole to make efforts to improve the quality of superior services in the use of technological advances. Bank Syariah Indonesia was chosen as the subject of this study. The type of research carried out is using qualitative descriptive with the data used is secondary data taken from the observation process and literacy studies. From this research, it can be concluded that in facing changes and welcoming technological advances, Bank Syariah Indonesia itself has at least made several efforts such as conducting skill training for employees in digitalization and making efforts to improve the quality of human resources within the company to hone the ability and understanding of employees.
Perilaku Transaksi Ekonomi Pengguna Media Sosial sebagai Dampak Perkembangan Ekonomi Digital Effendi, Lutfiah; Nasution, M. Irwan Padli
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 1 No. 3 (2022): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v1i3.212

Abstract

Perkembangan teknologi muncul di berbagai bidang, terutama dalam perkembangan ekonomi digital. Ekonomi digital di Indonesia memiliki dampak positif dan negatif bagi pembangunan negara. Perkembangan ekonomi digital memungkinkan pemerintah atau masyarakat menjadi platform untuk melakukan berbagai jenis transaksi ekonomi. Penelitian ini dirancang untuk menganalisis dampak perkembangan ekonomi digital terhadap pengguna media sosial dalam melakukan transaksi. Dalam penelitian ini menggunakan metode analisis deskriptif dengan menggunakan studi pustaka penelitian menemukan bahwa perusahaan periklanan dan bisnis online banyak yang menerapkan promosi penjualan di media sosial untuk produk mereka, sehingga sangat membantu dalam mempromosikan dan memperluas audiens. Selain memiliki pengaruh interaksi timbal balik yang positif atas perkembangan ekonomi digital melainkan juga terhadap perilaku pengguna medial sosial. Pengaruh atau dampak sebaliknya yaitu: Persaingan pada dunia usaha yang semakin ketat dan terjadinya tindak krimi nal karena adanya kesenjangan ekonomi.
Analisis Strategi Marketing Pada Tabungan Smart IB Payroll (Studi Kasus KCP Bank Sumut Syariah Simpang Kayu Besar) Anggraini, Tuti; Effendi, Lutfiah
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Dengan tujuan untuk memudahkan bisnis perbankan, khususnya kenyamanan dan keamanan nasabah perbankan yang sebenarnya, sistem perbankan di Indonesia saat ini sedang berkembang pesat. Dengan perjanjian kerja sama yang telah terjalin dengan unit Kantor Cabang Bank Sumut, gaji pegawai non ASN dapat disalurkan melalui produk tabungan yang dikenal dengan nama “Tabungan Smart ib payroll”. dapat menarik uang dari ATM manapun.Penelitian ini bertujuan untuk dapat mengkaji strategi pemasaran dan konsep sistem marketing  produk tabungan smart ib payroll di Bank Sumut Syariah KCP Simpang Kayu Besar.Penulis penelitian mengkombinasikan Menggunakan teknik deskriptif analisis dengan strategi penelitian kualitatif.
Co-Authors Hsb, Muthia Hafsari Nasution, Muhammad Irwan Padli Sugianto Sugianto Suhairi Suhairi Syafitri, Ade Tambunan, Ria Tifanny Tuti Anggraini