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All Journal Journal Of Business, Finance, and Economics (JBFE) Mount Hope Management International Journal Tamilis Synex: Multidimensional Collaboration
Mardiana Nisa B
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA TOKO RITEL MAMI KEPOO BUMDES NGABEI SEJAHTERA) Wawan Nurdiansyah; Mardiana Nisa B; Iis Ismiati
Mount Hope Management International Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/momil.v2i1.293

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions at Mami Kepoo Bumdes Ngabei Sejahtera Retail stores. The method used in this study is using quantitative methods. Determination of the sample using the Lemeshow Technique and the sample number of 100 respondents. Data collection techniques use observation, interviews, literature studies and questionnaires. While the data analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests. Based on the results of the study, it shows that the price partially has no significant effect on the purchase decision as evidenced by the calculated t value of the price of -1.313 < t table 1.984 with a significant value of 0.192 > 0.05. While product quality partially has a significant effect on purchasing decisions as evidenced by a calculated t value of 5.90 0 > t table 1.984with a significance value of 0.000 < 0.05. Meanwhile, simultaneously price and product quality have a positive and significant effect on purchasing decisions with a calculated f value of 17.414 < f table 3.090 significant value of 0.000 < 0.05.
PENGARUH KUALITAS PELAYANAN DAN KINERJA KARYAWAN TERHADAP KEPUASAN KLIEN PADA KANTOR NOTARIS DAN PPAT PURWANTO, S.H., M.Kn DI KABUPATEN BREBES Mardiana Nisa B; Suryani Ningsih; Nur Haliza Damayanti
Tamilis Synex: Multidimensional Collaboration SPECIAL ISSUE Tamilis Synex: Multidimensional Collaboration 2025
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.vi.773

Abstract

Client satisfaction is very important for the sustainability and success of a business. The two main factors influencing client satisfaction are the quality of service and employee performance provided by the service provider. This research aims to determine the influence of service quality and employee performance on client satisfaction at Notary and PPAT offices Purwanto, S.H., M.Kn. This type of research is quantitative, using the Purposive Sampling Technique. The sample in the study was 70 respondents—data collection techniques through questionnaires. The data analysis techniques used are classical assumption tests, multiple linear regression analysis, coefficient of determination, and hypothesis tests. The results of the T-test show that service quality has a positive effect with a Tcount value (4.362>1.996) and a significant value of 0.000<0.05 on client satisfaction, employee performance has a positive and significant effect with a Tcount value (5.333>1.996) and a significant value of 0.000<0, 05 towards client satisfaction. The results of the simultaneous F test obtained Fcount 39,813> Ftable 3.13 with a significant value of 0.000<0.05. The research results show that service quality and employee performance partially or simultaneously significantly affect client satisfaction at the Brebes Regency's Purwanto, S.H., M.Kn Notary, and PPAT offices. There is a need to improve staff service when providing services to clients so that clients feel satisfied and can add more clients.
The Influence of Customer Experience and Store Atmosphere Towards Revisit Intention at Heira House Coffee & Studio Siswat Siswat; Mardiana Nisa B; Tias Prawitasari
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6695

Abstract

This study analyzes the effect of Customer Experience (X1) and Store Atmosphere (X2) on Revisit Intention (Y) at Heira House Coffee & Studio. The method used is quantitative descriptive with 100 respondents selected through accidental sampling technique. Data collection was carried out using online and offline questionnaires, and analyzed using multiple linear regression. The results showed that Customer Experience and Store Atmosphere each had a positive and significant effect on Revisit Intention with a calculated t value of 3.141 and 3.001> t table value of 1.985 and a significance of 0.002 and 0.003 <0.05. Simultaneously, these two variables also have a significant effect on Revisit Intention with F count 17.002 > F table 3.090. The results of the determination coefficient test obtained an R Square value of 0.687. This means that 68.7% of the influence of the Customer Experience and Store Atmosphere variables on Revisit Intention. The more positive the visitor's experience and the more attractive the cafe atmosphere, the higher the likelihood of a repeat visit. Heira House Coffee & Studio is advised to continue to improve its services and products to maintain and increase the number of visitors.
Co-Authors Iis Ismiati Nur Haliza Damayanti Siswat Siswat Suryani Ningsih Tias Prawitasari Wawan Nurdiansyah