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All Journal International Journal of Education, Vocational and Social Science
Dionita Sabrina Destiya
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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The influence of brand trust, brand preference and perceived value on purchase intention in local skincare products Dionita Sabrina Destiya; Albari, Albari
International Journal of Education, Vocational and Social Science Vol. 3 No. 04 (2024): November, International Journal of Education, Vocational and Social Science( I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i04.1210

Abstract

This study aims to examine the influence of brand trust, perceived value, and brand preference on purchase intention, with a case study on local skincare brands available on Sociolla. The sample size used was 186, selected through a non-probability sampling technique, specifically convenience sampling. Data analysis was conducted using the SEM technique with the help of AMOS v22 software. The results of the study indicate that brand trust and perceived value have a positive influence on brand preference. Additionally, brand trust, perceived value, and brand preference positively impact purchase intention.
Co-Authors Albari Albari