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All Journal Jurnal Ekonomi FINANCE : International Journal Of Management Finance International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Alldila Nadhira Ayu Setyaning
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Attracting Consumer Interest Through In-Store Live Streaming: Analysis Of Influence On Purchase Intention Vanda Byar Sumekar Arum; Alldila Nadhira Ayu Setyaning
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

Live-streaming marketing via social media has attracted the attention of digital retail marketers in recent years. However, there is still a lack of evidence to understand the effect of in-store live-streaming on offline purchase intentions. This study aims to determine the effect of environmental stimuli on consumers' intention to purchase offline in-store after watching a live-streaming session in-store. The approach used in this study is a quantitative approach. The data collection technique was by distributing online questionnaires to 300 respondents using Google Form. The sampling technique used a non-probability sampling technique using the convenience sampling method which was then processed using structural equation modeling SEM (Structural Equation Modeling) using the PLS program. This study found that informativeness had a significant positive effect on consumers' attitude towards in-store influencers, attractiveness had a significant positive effect on consumers' attitude towards in-store influencers, wishful identification had a significant positive effect on consumers' attitude towards in-store influencers, parasocial interaction had a significant positive effect on consumers' attitude towards in-store influencers, and interactivity had a significant positive effect on consumers' attitude towards in-store influencers. In addition, consumers' attitude towards in-store influencers had a significant positive effect on purchase intention.
Green Beauty: Analysis Of Environmentally Friendly Skincare Product Purchase Decisions Hanum Nilasari; Alldila Nadhira Ayu Setyaning
International Journal of Economics, Business and Innovation Research Vol. 3 No. 05 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

Global warming and skincare have a significant relationship. One of the impacts of climate change is increasing temperature and extreme weather, which has an impact on skin health. Skincare is a series of activities that support skin health, improve appearance and relieve facial skin conditions. Increasing awareness of environmental issues has encouraged the skincare industry to create more sustainable and environmentally friendly products. This study aims to explore the relationship between eco-friendly skincare products and global warming issues, as well as their contribution to environmental protection. The approach in this study is a quantitative approach. The data collection technique was by distributing online questionnaires to 260 respondents via Google Forms. The sampling technique used is non-probability sampling with purposive sampling method, which will then be processed using structural equation modeling SEM (Structural Equation Modeling) with the help of PLS software. This study found that green perceived value has a positive and significant effect on green trust, green trust has a significant effect on green purchase intention, green perceived value has a significant effect on green purchase intention, and green perceived risk has a significant effect on green purchase intention. This study revealed that perceived risk does not have a significant effect on green trust.
Implementation Of The Ship Crew Recruitment And Selection Process At PT Ponti Sarana Utama Farah Hasna Dzahabiyyah; Alldila Nadhira Ayu Setyaning
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.720

Abstract

Human Resources are an important asset for a company, therefore companies must pay attention to the employee recruitment and selection process. The aim of this research is to analyze the recruitment and selection process for ship crew as well as the obstacles faced in the recruitment process at PT Ponti Sarana Utama. This research used a qualitative method conducted by interviews with the crewing/personnel division and ship crew. Data collection was carried out through observation, interviews and documentation. This research shows that the recruitment system used only uses internal sources and closed methods. The selection process begins with checking documents, interviews, medical tests, then making a sea work agreement. The implementation of ship crew recruitment at PT Ponti Sarana Utama contained several obstacles which resulted in delays in ship crew recruitment. Some of the problems that occur are document discrepancies, crew certificates that have expired and are close to expiring before the contract period ends. Because the company carries out the recruitment process using internal sources, it can cause difficulties in finding the right candidates to fill the positions needed in the company.
The Influence Of Electronic Payment Systems And Impulsive Buying On Online Shopping Intentions At Shopee Indonesia Nafisa Khaerani Affap; Alldila Nadhira Ayu Setyaning
International Journal of Education, Vocational and Social Science Vol. 3 No. 03 (2024): August, International Journal of Education, Vocational and Social Science( IJV
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i03.950

Abstract

This research is motivated by the existence of online shopping intention in E-commerce Shopee Indonesia influenced by electronic payment system, impulsive buying and behavioral control with company trust as the mediator. This study aims to determine the variables: electronic payment system, impulsive buying, trust, and behavioral control affect online shopping intention in E-commerce Shopee Indonesia. This research is quantitative research. The method used in this study is Structural Equation Modeling (SEM) with data collection using purposive sampling. Data samples will be taken from E-commerce Shopee Indonesia users who mostly use the E-payment system. In this study, data was taken in May 2024 from 249 respondents. There are five hypotheses in this study and all four hypotheses are accepted. However, impulsive buying does not have a positive effect on company trust.
PURCHASING DECISION ON B2B BUSINESS MODEL PT P Syuhada, Muhammad Khalief; Alldila Nadhira Ayu Setyaning
Finance : International Journal of Management Finance Vol. 2 No. 3 (2025): March
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i3.66

Abstract

This study aims to identify and analyze the factors influencing purchasing decisions in the B2B (Business to Business) business model at PT P, particularly in the oil, gas, and petrochemical sectors. Through a five-month internship program, the author was directly involved in marketing activities and client relationship management. The research methods employed include in-depth interviews with relevant informants and field observations. The findings indicate that several key factors affect purchasing decisions, including the identification and approach to potential clients, the influence of price and product quality, as well as the company's capabilities. The study also highlights the importance of lead time management, technical evaluation of offers, and product guarantees as competitive advantages for PT P. These findings are expected to provide insights for the company in formulating more effective marketing strategies to win project tenders in the B2B market.
Analysis Of The Success Of Corporate Social Responsibility Activities At PT Ecogreen Oleochemicals Batam Nabila Sari; Alldila Nadhira Ayu Setyaning
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

This study aims to evaluate and analyze the success of the Corporate Social Responsibility (CSR) program "Pelita" Stunting conducted by PT Ecogreen Oleochemicals Batam. Children need adequate nutrition and good health care to grow and develop optimally. If children's nutritional and health needs are not met, they are at risk of stunting. Through a qualitative approach, this research examines the positive and negative impacts that arise during the implementation of the program, both for the Company and the program participants. The results showed that the "Pelita" Stunting program succeeded in reducing the prevalence of stunting in the Batam City area, improving children's health and development, and strengthening the Company's image in the eyes of the community. However, some negative impacts such as high costs, potential dependency of participants on aid, and challenges in long-term measurement were also identified. To overcome this, PT Ecogreen Oleochemicals Batam can take strategic actions such as collaboration with BKKBN and Health Institutions, improving monitoring and evaluation systems, and education to encourage the independence of program participants. Based on the research results, it can be concluded that the "Pelita" Stunting CSR program has a significant impact in overcoming the problem of stunting. The success of this program shows the importance of the role of CSR in improving the welfare of the community while supporting the sustainability of the company.
DIGITAL MARKETING ANALYSIS ON INCREASING BRAND AWARENESS AND BRAND ENGAGEMENT OF THE CUBE HOTEL YOGYAKARTA Afthoruddin, Muhammad Adib; Alldila Nadhira Ayu Setyaning
Finance : International Journal of Management Finance Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v3i1.95

Abstract

The Cube Hotel Yogyakarta faces challenges in optimizing social media utilization to support modern marketing strategies. The lack of effective social media use can hinder efforts to enhance brand awareness and brand engagement among consumers. In the digital era, digital marketing plays a crucial role in expanding reach and customer engagement, particularly through high quality visual content, direct audience interaction, and the use of social media features such as digital advertising and influencer collaborations. This study aims to analyze the role of digital marketing in increasing brand awareness and brand engagement while optimizing marketing strategies relevant to the target audience. The research findings indicate that a more targeted digital marketing strategy can enhance brand awareness and customer interaction, positively impacting The Cube Hotel's competitiveness and business growth. Therefore, to achieve more effective and sustainable marketing goals, The Cube Hotel needs to optimize social media use with a more strategic approach.
Co-Authors Afthoruddin, Muhammad Adib Farah Hasna Dzahabiyyah Hanum Nilasari Nabila Sari Nafisa Khaerani Affap Syuhada, Muhammad Khalief Vanda Byar Sumekar Arum