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All Journal JAM : Jurnal Aplikasi Manajemen Inkubis: Jurnal Ekonomi dan Bisnis
Raditya, Andreas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness Raditya, Andreas; Harianto, Eric; Nahar, Faiza Husnayeni
Jurnal Aplikasi Manajemen Vol. 22 No. 1 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.01.07

Abstract

The Covid-19 pandemic has caused various behavioral changes in society, especially in business. People's consumption behavior has shifted to the consumption of daily necessities products, so that sales in property have decreased. This study aims to examine the effect of Experiential Marketing on Purchase Intention at the Ciputra International Jakarta Superblock Project. This research uses a quantitative design using SEM-PLS analysis. The population in this study is sales candy data obtained through Instagram booster ads in the Jakarta area of as many as 334 people, which is also determined by the number of saturated samples. The results showed that experiential marketing variables have a significant influence on brand image and brand awareness. Brand image and brand awareness variables have a significant and positive effect on Purchase Intention. In addition, the results of the mediation of Experiential Marketing variables mediated by Brand Image and Brand Awareness variables have a positive and significant effect on Purchase Intention. The implication of this research is that experiential marketing activities (sense, feel, think, act, and relate) are needed to improve brand image and brand awareness so that they can help increase consumer purchase intention in the vertical building property industry.
Measuring Collaborative Maturity in Human–AI Work: Development and Validation of the CIQ Scale Raditya, Andreas; Kaihatu, Thomas Stefanus; Sutrisno, Timotius FCW
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.188

Abstract

Background: Collaboration has emerged as an essential capability because it helps us achieve effective collective performance  something we are now doing more often in digital and cross-functional organizations. Although the collaborative activities are becoming more intense, a variety of inconsistencies remain in terms of outcomes given the differences in shared cognition, interaction quality, and role integration between human beings and artificial intelligence (AI). This gap signifies the necessity of a holistic measurement tool that is able to quantify collaborative maturity in human–AI integrated workflows. Objectives: This paper aims to develop and validate the collaborative intelligence quotient (CIQ) scale as a supporting diagnostic construct for measuring the collaborative maturity of human–AI integrated workflows in the diverse property development and integrated township sector in Indonesia. Methods: A scale-development protocol was conducted using a purposive sample of 32 managerial practitioners in Indonesian property firms. Dimensionality, reliability, and convergent validity were examined sequentially using EFA followed by CFA. Results: The EFA suggested a four-factor structure, and the CFAs conducted for further purification led to a relatively simple measurement model with three latent dimensions (Adaptive CoLearning; Cognitive Synchronization & Fluency Interaction; Human-AI Complementary Intelligence) and nine out of eleven indicators. The final model showed adequate internal consistency and convergent validity. Conclusion: CIQ is a psychometrically reliable tool to systematically chart organizational collaborative maturity in utilizing AI for teamwork, and it could serve as an end-to-end foundation on which subsequent structural testing and capability scaling may be operationalized.
Co-Authors Eric Harianto Faiza Husnayeni Nahar Sutrisno, Timotius FCW Thomas Stefanus Kaihatu