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All Journal MANAJEMEN JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Euis Paramita
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Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH PANDEMI COVID-19 TERHADAP KINERJA KEUANGAN DAN OPERASIONAL PT ACE HARDWARE TBK: STUDI KASUS PADA LAPORAN TAHUNAN 2020 Ni Luh Putu Oktafiani Ariati; Sherly Arsanti Nariswari; Fahrun Nisa Nur Laila; Arif Nugroho; Euis Paramita
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 4 (2024): JULI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research analyzes the impact of the COVID-19 pandemic on the financial and operational performance of PT Ace Hardware Tbk based on the 2020 annual report. Financial performance analysis utilizes ratios such as profitability, liquidity, solvency, and activity ratios. Meanwhile, operational performance analysis focuses on sales, operational efficiency, and business strategies implemented during the pandemic. The results show a significant decline in profitability, liquidity, and activity ratios, as well as an increase in solvency ratios due to decreased sales and increased operating expenses. However, PT Ace Hardware Tbk implemented strategies such as health protocols, expansion of online services, and supply chain optimization to adapt to the pandemic situation. This research provides recommendations such as improving operational efficiency, strengthening marketing strategies, evaluating capital structure, and continuing investment in digital technologies to recover the company's performance after the pandemic.
Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk terhadap Keputusan Pembeli Sandal Havaianas di Jakarta Pusat Euis Paramita; Darkiman Ruminta; Dudi Duta Akbar
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/8meadz06

Abstract

The increasingly dynamic global business competition requires companies, including those in the fashion industry, to continuously innovate by offering products that are not only functional but also reflect consumers’ lifestyles, such as sandals that have become part of brand identity and personal trends among younger generations. Havaianas, as one of the leading sandal brands, has successfully maintained its global presence since 1962 through design innovation, international market reach, and strong brand power supported by Alpargatas S.A. This study aims to analyze the influence of Brand Awareness, Brand Image, and Product Quality on consumer Purchase Decisions of Havaianas sandals in Central Jakarta. A quantitative approach was employed using a survey method and questionnaire as the research instrument. A sample of 384 respondents was selected using accidental sampling. Data were analyzed using multiple linear regression with SPSS software. The results indicate that Brand Awareness, Brand Image, and Product Quality have both partial and simultaneous positive and significant effects on Purchase Decisions. These findings suggest that all three variables play a crucial role in shaping consumer preferences for Havaianas sandals. Therefore, it is recommended that the company strengthen Brand Awareness, build a positive Brand Image, and maintain consistent product quality to enhance consumer purchasing decisions.
Co-Authors Akbar, Dudi Duta ARIF NUGROHO Darkiman Ruminta Fahrun Nisa Nur Laila Ni Luh Putu Oktafiani Ariati Sherly Arsanti Nariswari