Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis
Adinda Aisyah, Devina Amelia Putri, Devi Purnilasari, Jeklyn Syafa Illiyin, Maya Afriyanti, Dian Sudiantini
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PROMOSI, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK Adinda Aisyah, Devina Amelia Putri, Devi Purnilasari, Jeklyn Syafa Illiyin, Maya Afriyanti, Dian Sud
Jurnal Ekonomi dan Bisnis Vol. 2 No. 7 (2024): Juli
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of promotions, product quality and price on purchasing decisions on the TikTok application. The research method used to analyze this influence uses qualitative research, A descriptive qualitative approach allows researchers to describe in detail the phenomenon under investigation, including an understanding of key concepts, historical developments, and current trends in risk management. With social media, Tiktok can help advance promotional media or platforms as business fields or promotional media. This research concludes that the quality of the Tiktok application media as a means of distribution and application has good adaptation results if it is significantly related to media materials for trading. So this Tiktok application is very influential among the public and even influencers.
Co-Authors