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All Journal Journal of Social And Economics Research Journal of Community Dedication Jurnal Ekonomi dan Bisnis journal of social and economic research
Fatimah Nurjannati Iskandar
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SOSIALISASI PERAN AKUNTANSI DALAM PERSPEKTIF PETANI DI DESA NGAMPRAH KABUPATEN BANDUNG BARAT Fatimah Nurjannati Iskandar
Jurnal Ekonomi dan Bisnis Vol. 2 No. 8 (2024): Agustus
Publisher : ADISAM PUBLISHER

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Abstract

The success of the agribusiness sector in improving the Indonesian economy is because the operational activities of the agribusiness sector have a smaller level of risk. The Indonesian government continues to strive to increase people's income through developing the agribusiness sector by continuing to encourage increased production and downstream national agriculture. However, efforts to improve the agribusiness sector do not escape the capital and marketing problems that farmers continue to face. Capital for every business is the foundation for the establishment of a business. The problem with capital in farming is that it is difficult for farmers to understand accounting in agriculture and many farmers, especially village farmers, often ignore the importance of financial records in the running of their farming business. Based on this, the majority of human resources in West Bandung Regency are farmers who are superior in the field of agriculture, but there are weaknesses in achieving an understanding of financial recording in the business world because it appears that farmers are more focused on cultivating rice fields to produce good production and ignoring proper recording. with the applicable provisions in accounting. This program aims to improve the competency and skills of farmers in West Bandung regarding financial records in accordance with applicable regulations. This activity was prepared from answers to problems that occurred related to recording farmers' finances. The stages used in this service are Preparation, Implementation and Evaluation. The expected final result is an increase in bookkeeping knowledge and an increase in the income of farmers in West Bandung Regency.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PRODUCT PURCHASE DECISIONS THROUGH SHOPEE AMONG XYZ UNIVERSITY STUDENTS Yusnaini, Yusnaini; Fatimah Nurjannati Iskandar
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1093

Abstract

This study aims to analyze the influence of consumer behavior on skincare product purchasing decisions through the Shopee platform among XYZ University students. This study was conducted using a quantitative explanatory research approach and data were collected through distributing questionnaires to 30 respondents selected using a purposive sampling technique. Data analysis was conducted using descriptive statistics, instrument testing, classical assumption testing, and simple linear regression to examine the influence of independent variables on the dependent variable. The results showed that consumer behavior has a positive and significant influence on skincare product purchasing decisions through Shopee. This is indicated by the coefficient of determination value of 82.9%, meaning consumer behavior is able to explain the contribution to purchasing decisions in the very strong category. Consumers consider product information, privacy security, platform reputation, trust, and purchase benefits as important factors driving purchasing decisions. Although some respondents are still neutral about the risks, overall consumer perceptions of Shopee are quite positive. The results of this study confirm that understanding consumer behavior is crucial for improving skincare product marketing strategies on e-commerce platforms.
SOSIALISASI DAN PELATIHAN PERHITUNGAN PPH PASAL 21 MENURUT UNDANG-UNDANG NOMOR 7 TAHUN 2021 Fatimah Nurjannati Iskandar
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 1 (2024): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to examine and socialize the procedure for calculating Income Tax (PPh) Article 21 in accordance with the provisions of Law Number 7 of 2021. By using structured socialization and training methods, this research seeks to increase the understanding and skills of taxpayers, especially perpetrators. small and medium enterprises (SMEs) as well as employees in various sectors, in calculating PPh Article 21 correctly and efficiently.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PRODUCT PURCHASE DECISIONS THROUGH SHOPEE AMONG XYZ UNIVERSITY STUDENTS Yusnaini, Yusnaini; Fatimah Nurjannati Iskandar
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1093

Abstract

This study aims to analyze the influence of consumer behavior on skincare product purchasing decisions through the Shopee platform among XYZ University students. This study was conducted using a quantitative explanatory research approach and data were collected through distributing questionnaires to 30 respondents selected using a purposive sampling technique. Data analysis was conducted using descriptive statistics, instrument testing, classical assumption testing, and simple linear regression to examine the influence of independent variables on the dependent variable. The results showed that consumer behavior has a positive and significant influence on skincare product purchasing decisions through Shopee. This is indicated by the coefficient of determination value of 82.9%, meaning consumer behavior is able to explain the contribution to purchasing decisions in the very strong category. Consumers consider product information, privacy security, platform reputation, trust, and purchase benefits as important factors driving purchasing decisions. Although some respondents are still neutral about the risks, overall consumer perceptions of Shopee are quite positive. The results of this study confirm that understanding consumer behavior is crucial for improving skincare product marketing strategies on e-commerce platforms.
Co-Authors Yusnaini Yusnaini