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All Journal Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Zuwardi
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Economics, Econometrics & Finance

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PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP PENINGKATAN JUMLAH CALON JAMAAH UMRAH DI PT. BIMALYNDO HAJAR ASWAD KOTA BUKITTINGGI Muhammad Ikram Suhardi; Zuwardi
Jurnal Ekonomi dan Bisnis Vol. 2 No. 9 (2024): September
Publisher : ADISAM PUBLISHER

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This article discusses the influence of the marketing mix (marketing mix) on increasing the number of prospective Umrah pilgrims at PT. Bilmalyndo Hajar Aswad, City of Bukittinggi, the main problem raised in this article is the lack of interaction between employees of the Umrah travel service provider, namely PT. Bilmalyndo Hajar Aswad for prospective service users who have not used Umrah travel services and there is no increase in the number of prospective Umrah pilgrims using tour travel services. The purpose of this study was to determine the effect of the marketing mix on increasing the number of prospective Umrah pilgrims and to find out the efforts made by PT. Bimalyndo in increasing the number of prospective pilgrims. This research is a quantitative research, which can be interpreted as a method based on the philosophy of positivism, used to examine certain populations or samples. The results showed that the multiple linear regression test obtained a constant value of 1.662, the regression coefficient on the Product variable was 0.201/20.1%, Promotion was 0.307/30.7%, Price was 0.351/35.1%, Place was 0.269/26.9%. Process 0.419/41.9%, Human 0.360/36%, and Physical Evidence 0.314/31.4%. This shows that if every 1% increase in the independent variable, it will affect the increase in Umrah Pilgrims Candidates by the value of the regression coefficient. For the test results the Coefficient of Determination (R2) is 78.1%, there are still other variables that can influence the increase in the number of prospective Umrah pilgrims by 21.9%. This means that this research can still be developed and studied to completion in order to get the effect of the overall value on the Increase in the Number of Prospective Jama'ah. PT. Bimalyndo can analyze more deeply regarding opportunities and steps that must be taken to attract customers by using the marketing mix reference theory in the service sector so that his efforts to increase the number of Umrah pilgrims in his company can be achieved.
ANALISIS EFEKTIVITAS BAZNAS DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT Hendriko Kaputra; Zuwardi
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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This research was motivated by analyzing the effectiveness of BAZNAS in improving community welfare. As an official institution that manages zakat, infaq and alms, it has an important role in the redistribution of wealth and community empowerment. The aim of this research is to determine the effectiveness of BAZNAS in improving community welfare through Productive Zakat in Pasaman Regency. Evaluate the extent to which zakat funds managed by BAZNAS are effective in providing real benefits to people in need and in advancing their economy. The type of research used in this research is field research with a descriptive qualitative approach. The results of this research show that BAZNAS has demonstrated success in collecting and distributing zakat, with various empowerment programs that have had a positive impact on community welfare. However, several challenges such as the public's lack of understanding of the zakat mechanism and transparency in fund management still need to be overcome. This research recommends increasing transparency, strengthening empowerment programs, and intensifying outreach to optimize the effectiveness of BAZNAS. With these steps, it is hoped that BAZNAS can be more optimal in improving community welfare and strengthening its role as a zakat management institution in Pasaman Regency.
CHALLENGES AND SOLUTIONS TO THE USE OF ONLINE SHOPPING APPLICATIONS IN THE PERSPECTIVE OF ISLAMIC ECONOMY IN INDONESIA Zuwardi; Azzahratul Hasanah; Musdeki Mulya; Riana Wiliza; Anita Triana; Sirtia Pelanda Onesti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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The use of online shopping applications has become a predominant trend among the Indonesian population, presenting challenges and opportunities within the context of Islamic economics. This article discusses the challenges faced by users of online shopping applications from the perspective of Islamic economics in Indonesia, highlighting aspects such as Sharia compliance, transparency, and social responsibility. Challenges include the ambiguity of the halal status of products, uncertainty in transaction processes, and ethical issues related to promotions and advertisements. Simultaneously, this article identifies solutions that can be implemented to address these challenges. These solutions encompass the development of clear Sharia guidelines for online products and services, increased transparency in business processes, and enhanced awareness and education of the public regarding Islamic economic principles. The implementation of blockchain technology and Sharia-compliant payment mechanisms is also highlighted as potential solutions to improve trust and Sharia compliance within the online shopping ecosystem. Through this analysis, the article provides insights into how online shopping applications can be integrated with Islamic economic values, creating an ecosystem that is not only technologically innovative but also aligned with the principles of Islamic finance. Consequently, it is hoped that a more inclusive, transparent, and Sharia-compliant online shopping ecosystem can be established in Indonesia.
Co-Authors Anita Triana Azzahratul Hasanah Hendriko Kaputra Muhammad Ikram Suhardi Musdeki Mulya Riana Wiliza Sirtia Pelanda Onesti