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All Journal IKRA-ITH EKONOMIKA Formosa Journal of Applied Sciences (FJAS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Mulyatno, Nirwan
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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ANALYSIS OF CONSUMER PURCHASING DECISIONS ON E-COMMERCE PLATFORMS Judianto, Loso; Lanori, Tamrin; Mulyatno, Nirwan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

This literature research aims to analyze the factors that influence consumer purchasing decisions on e-commerce platforms. This research identifies and evaluates internal and external factors that contribute to the consumer decision-making process. Internal factors include personal needs and preferences, previous experiences, and consumer demographic conditions, while external factors include the quality of user experience, platform reputation and security, marketing strategies, and social influence from family, friends, and social media. Data was collected through surveys and in-depth interviews with e-commerce consumers to gain comprehensive insights. The research results show that consumer purchasing decisions are strongly influenced by a combination of these factors. The quality and ease of use of the platform, transaction security, and effective promotions play a significant role in driving purchasing decisions. Additionally, social influence and reviews from other users are also cited as important factors in shaping consumer perceptions and trust in the platform. In conclusion, e-commerce platforms must focus on improving user experience, ensuring the security and reliability of transactions, and implementing targeted marketing strategies to attract and retain consumers. By understanding and managing these factors effectively, e-commerce platforms can increase consumer loyalty and achieve long-term business success.
Implementasi Marketing Mix di Klinik Faskes I Mulyatno, Nirwan
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

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Keberhasilan dari organisasi jasa seperti Klinik Faskes I memerlukan strategi pemasaran. Klinik Faskes I perlu menyiapkan koordinasi terhadap kinerja layanan kesehatan sehingga dapat memenuhi kebutuhan dan harapan pasien. Tujuan dalam penelitian ini untuk menganalisis implementasi marketing mix di klinik faskes I. Dengan menggunakan strategi Pemasaran 7P (Product, Price, Place, Promotion, People, Physical evidence Process) Metodologi dalam penelitian ini menggunakan Studi Kasus. Penerapan strategi pemasaran 7P di klinik Faskes I Indonesia memerlukan pendekatan yang komprehensif dan terkoordinasi. Strategi pemasaran merupakan kumpulan alat pemasaran terkontrol yang dipadukan perusahaan untuk menghasilkan respon yang diinginkan di pasar sasaran. Dengan menangani setiap elemen bauran pemasaran, klinik dapat meningkatkan daya saingnya, meningkatkan kepuasan pasien, dan pada akhirnya, berkontribusi pada efektivitas keseluruhan sistem perawatan kesehatan primer di Indonesia.
Knowledge of Teledentistry Among Lecturers of Faculty of Dentistry Universitas Prof Dr Moestopo (Beragama) Binarti, Irma; Mulyatno, Nirwan
Formosa Journal of Applied Sciences Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i3.8465

Abstract

Introduction: There are many advantages to dentistry when combined with internet and telecommunications technology. Teledentistry facilitates communication between patients and various healthcare providers. The goal is to find out how knowledgeable and how the dentistry faculty lecturers feel about teledentistry. Materials and Procedures: Making use of a self-administered structured questionnaire, descriptive Prof. Dr. Moestopo (Beragama) University's faculty of dentistry conducted a cross-sectional study with 11 items. Findings: A total of sixty people answered the survey. According to the results of the current study, there are 45 lecturers (75%) who have good knowledge of teledentistry, 12 lecturers (20%) who have fair knowledge, and 3 lecturers (5%), who have poor knowledge. In conclusion, the majority of the lecturers at the Prof. Dr. Moestopo (Beragama) University Dentistry Faculty were well-versed in teledentistry.
Co-Authors Irma Binarti Judianto, Loso Tamrin Lanori