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All Journal IKRA-ITH EKONOMIKA Formosa Journal of Applied Sciences (FJAS)
Mulyatno, Nirwan
Unknown Affiliation
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Implementasi Marketing Mix di Klinik Faskes I Mulyatno, Nirwan
IKRAITH-EKONOMIKA Vol. 8 No. 1 (2025): IKRAITH-EKONOMIKA Vol 8 No 1 Maret 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Keberhasilan dari organisasi jasa seperti Klinik Faskes I memerlukan strategi pemasaran. Klinik Faskes I perlu menyiapkan koordinasi terhadap kinerja layanan kesehatan sehingga dapat memenuhi kebutuhan dan harapan pasien. Tujuan dalam penelitian ini untuk menganalisis implementasi marketing mix di klinik faskes I. Dengan menggunakan strategi Pemasaran 7P (Product, Price, Place, Promotion, People, Physical evidence Process) Metodologi dalam penelitian ini menggunakan Studi Kasus. Penerapan strategi pemasaran 7P di klinik Faskes I Indonesia memerlukan pendekatan yang komprehensif dan terkoordinasi. Strategi pemasaran merupakan kumpulan alat pemasaran terkontrol yang dipadukan perusahaan untuk menghasilkan respon yang diinginkan di pasar sasaran. Dengan menangani setiap elemen bauran pemasaran, klinik dapat meningkatkan daya saingnya, meningkatkan kepuasan pasien, dan pada akhirnya, berkontribusi pada efektivitas keseluruhan sistem perawatan kesehatan primer di Indonesia.
Knowledge of Teledentistry Among Lecturers of Faculty of Dentistry Universitas Prof Dr Moestopo (Beragama) Binarti, Irma; Mulyatno, Nirwan
Formosa Journal of Applied Sciences Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i3.8465

Abstract

Introduction: There are many advantages to dentistry when combined with internet and telecommunications technology. Teledentistry facilitates communication between patients and various healthcare providers. The goal is to find out how knowledgeable and how the dentistry faculty lecturers feel about teledentistry. Materials and Procedures: Making use of a self-administered structured questionnaire, descriptive Prof. Dr. Moestopo (Beragama) University's faculty of dentistry conducted a cross-sectional study with 11 items. Findings: A total of sixty people answered the survey. According to the results of the current study, there are 45 lecturers (75%) who have good knowledge of teledentistry, 12 lecturers (20%) who have fair knowledge, and 3 lecturers (5%), who have poor knowledge. In conclusion, the majority of the lecturers at the Prof. Dr. Moestopo (Beragama) University Dentistry Faculty were well-versed in teledentistry.
Co-Authors Irma Binarti Judianto, Loso Tamrin Lanori